Changing Places Jun. 30, 2008 Cesar Pizarro {El Nuevo Herald}, Richard Taub {V-me}, Jordan Banks {JumpTV}, Robert Botte {Hachette Filipacchi Media U.S.}. Read more.

Changing Hands Jun. 30, 2008 A look at newly won—and lost—accounts: Miller Group {MOLAA}; Creative Civilization {SS&E}; Sedano’s Supermarkets{Republica}. Read more.

The Doctor is Out: Hispanic Health Publications in Print and Online (Part I) Jun. 30, 2008 With U.S. Hispanics over-indexing in common medical ailments, one would think that pharmaceutical advertisers would be lining up to reach them. However, this has not been the case. This month, Portada examines the issue of Hispanic health Media and Advertising. Part I of a IV part series. Read more.

Chevy Shifts Marketing Focus to Smaller Cars Jun. 26, 2008 Responding to declining revenues, high oil prices and subsequent consumer demand, Chevy is pushing its smaller vehicles like the Malibu to Hispanic consumers. The company’s multicultural manager Mauricio Becerra speaks to Portada about the company’s Hispanic ad strategy. Read more.

Registration Opens: Join Us for the Second Annual Hispanic Digital and Print Media Conference Jun. 25, 2008 Portada has already confirmed an impressive roster of speakers: Nada Usina (President, JumpTV), Craig Desens (Chief Development Officer, NSA Media and President of Home Depot account), Greg Anthony (SVP Multicultural Sales, Alloy Access), Tim Hahn (Director of Interactive, Latinworks), Rick Marroquin (Chief Marketing Officer, Batanga), John Paton, (CEO, Impremedia). Early bird tickets are now on sale, so be sure to register before they're sold out. Read more.

Changing Places Jun. 23, 2008 Arthur Rockwell {LatinForce}, Demian Torres-Bohl {Castalia Communications}, Gladys M. Arroyo {Sun Times News Group}, Bernard Macias {Don Jagoda Associates}. Read more.

Impremedia Gears up for the Olympics Jun. 30, 2008 Impremedia’s SVP Editorial & Publisher of La Opinion Monica Lozano speaks to Portada about plans to cover the quadrennial event. Read more.

What Gives: Content that Yields User Eyeballs Jun. 25, 2008 Portada speaks with the founder of Latin news aggregator HispanicTips.com, Tomas Custer, about what content pulls page-views. Read more.

Impremedia Announces Free Mobile News Alerts Jun. 24, 2008 Mobile users will now be able to receive Spanish-language news alerts about Sports, Entertainment and Politics over their handsets. Advertisers will be offered highly-targeted delivery. Read more.

The Role of Mainstream/Hispanic Media in the Latino Vote Jun. 14, 2008 How well do U.S. Hispanic media cover political issues important to Latinos? How do political parties use Hispanic media to sway public opinion? Which direction is Latino political opinion moving? Portada speaks with Dr. Federico Subervi, author of The Mass Media and Latino Politics. Read more.

Microsoft Hits the Road with Hispanic Computer Literacy Campaign Apr. 28, 2008 Vida Digital Latina Campaign will visit Los Angeles, Miami, New York City and San Francisco. Read more.

Conference Calendar Apr. 7, 2008 Events of Interest to Portada Readers: Read more.

Advertising Campaigns: British and Australian Universities Target Latin American Students Jun. 23, 2008 Using education channels of Latin American newspapers and websites. Read more.

America Economia launches Peru Edition Jun. 16, 2008 Panregional Business Magazine launches local edition Read more.

MySpace Sets Sights on Growing Latin American Audience Jun. 12, 2008 Victor Kong, vp and managing director, Latin America and US Hispanics, MySpace/Fox Interactive, talks about the high levels of user engagement in Latin America and the growth potential for social networking sites like MySpace, etc. Read more.