Tag

Toshiba

Browsing

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now.

Check out  Portada’s Interactive Directory of Corporate Marketers and Agency Executives. 5 NEW LEADS HAVE JUST BEEN UPLOADED. To acquire the database, please call Matt Eberhardt at 347-961-9516 or e-mail him at matte@portada-online.com SEE A DEMO OF THE DIRECTORY!

  • Mexico Tourism Board

SideBySide-CourtneyLopezChicago-based ad agency Lapiz has launched a new campaign for Mexico Tourism Board called Los Cabos #Unstoppable” . The campaign was created to let North American travelers know that Los Cabos, Mexico, is back open after getting hit by Hurricane Odile on September 14. In just 45 days, Cabo San Lucas and San Jose de Cabo are back open and as vibrant as ever before. Starcom is handling media for this campaign.The campaign count with the TV spot “Ready,”which captures the spirit of the people of Cabo who restored the city making it ready to welcome people back within only eight weeks of the hurricane’s landfall. In the spot, actual Cabo locals, “Cabeños,” were casted and are seen stretching and warming up to welcome guests to their city including real hotel personnel, golf caddies,  ship captains and even an air traffic controller. It will air in the U.S., Canada and Mexico. Lapiz has also sent Mario Lopez, Nick Jonas, Reese Witherspoon and Rosario Dawson down to Cabo San Lucas to Instagram photos from the peninsula showing the city back and better than ever. The “Unstoppable” campaign includes digital, TV spots, radio and out-of-home.

https://www.youtube.com/watch?v=CFZfiAwmbJY

  • New York Lottery

twittter-logo2_400x400Interpublic Group’s McCann and sibling shop UM have been assigned the New York Lottery creative advertising and media responsibilities, respectively beating longtime incumbent DDB.The agreement, still up for bid, will kick off January 15, 2005.The Lottery has an annual budget for its advertising, marketing and media services requirements of US $92.25 million.read more here.

  • Toyota

2014-toyota-highlander-super-bowl-ad-with-coats-and-animal-in-cargo-areaToyota will be at the Super Bowl for its third consecutive year with a new spot starring Team Toyota athlete Amy Purdy.The campaign is aimed to promote the new Toyota Camry.The ad will be handled by Saatchi & Saatchi, Los Angeles. Toyoto has declined to specify how many ads it would run or how long the commercial would be, but said the it is similar to past years. In 2013, the company aired a commercial starring “The Big Bang Theory” actress Kaley Cuoco. The automaker will also sponsor the Toyota Half-Time Report.Mercedes-Benz has also purchased commercial time, while Lincoln and Jaguar are both sitting out.

https://www.youtube.com/watch?v=3zO33gHt1eQ

  • Ciroc

descarga (8)Ciroc, the Diageo vodka brand, is releasing a new multiplatform campaign that includes TV, digital and out-of-home advertising with a new “Step Into the Circle” theme that will replace the “Luck Be a Lady” campaign. Sean ‘Diddy’ Combs has been marketing Ciroc for Diageo since 2009. The new campaign will be more focused on targeting millennials with Combs staring in the spots with a new set of “friends”.Today, Ciroc sells 2 million cases annually. But when Combs involved back in 2009 it just sold 40,000 cases annually.

  • Toshiba

descarga (9)Toshiba Corp is rolling out a global integrated campaign next month to raise awareness of its b-to-b solutions, which account for 84% of total sales.The campaign, dubbed “Bring It Forward,” was created by Gyro San Francisco .Another goal is to increase Toshiba’s b-to-b business to 90% of total sales.The campaign includes online video, digital ads, social media and outdoor placements. The budget was undisclosed. It is aimed at community planners, engineers, state and local government officials and C-level executives responsible for infrastructure planning. Toshiba has begun running some online banners to tease the campaign, which will break on a larger scale close to the new year.

  • American Family Insurance

descarga (10)Agency BBDO New York has won American Family Insurance business.The agency will now handle creative and strategic duties on its account following a two-month review. Grey was the other finalist in the review, which was run by consultant the Blamer Partnership.Ogilvy & Mather Chicago had been creative lead on American Family Insurance since winning the account in 2010, but had to give up the business when Ogilvy New York was added to the Nationwide insurance agency roster.American Family Insurance’s media agency relationships with Mindshare and will not be affected.

  • SPRINT

imagesJust a few months after taking the reigns as the new Sprint Chief Executive Officer, Bolivian native Marcelo Claure , the first foreign-born Latino CEO in the history of the U.S. to lead a telecommunications company, is very committed to engaging and connecting with the Hispanic consumer, and this is the focus of the brand’s next advertising campaign.The national television campaign features Marcelo Claure speaking to Hispanic consumers about Sprint’s commitment to offering more mobile for the money with “the best value in wireless,” as well as providing the latest and greatest mobile devices. Claure’s comments are personable and directly relatable to the Hispanic consumer – a task he takes quite seriously given his Latino heritage and passion for the segment. Sprint’s new campaign will debuted during the Latin Grammy Awards on local Univision affiliates and will then hit the airways on all major Hispanic TV networks as of Friday, November 21.Sprint will continue to offer more relevant products and services, including a robust family data plan as consumers demand and deserve more value from their wireless carriers.

Check out  Portada’s Interactive Directory of Corporate Marketers and Agency Executives. 5 NEW LEADS HAVE JUST BEEN UPLOADED. To acquire the database, please call Matt Eberhardt at 347-961-9516 or e-mail him at matte@portada-online.com SEE A DEMO OF THE DIRECTORY!

Portada and Media Economics Group present a new article of Breaking Ads Colombia with the analysis of the campaigns of LAN, Toshiba and LG Electronics. The digital advertizing campaigns were active during January and February, 2014. They were tracked with ColombiaWebMonitor™ technology.

LAN

LAN

Advertiser:  Latam Airlines Group

Campaign: “Maraton de KMS”

Lenguage: Spanish

Description: Mileage promotion (“Maraton de KMS”) for Lan Airlines customers who are Visa LanPass cardholders.

Sites: CanalRCN.com (Colombia), Caracol.com.co

Servers: e-Planning.net, GoogleSyndication.com (GoogleAdSense)

Toshiba

TOSHIBA

Advertiser: Toshiba Corporation

Campaign: “Encore Tablet”

Lenguage: Spanish

Description: Toshiba “Encore Tablet” running Windows 8.

Sites: ElTiempo.com (Colombia), RincondelVago.com (Colombia)

Server: GoogleSyndication.com (GoogleAdSense)

LG Electronics

lg

Advertiser: LG Electronics Inc.

Campaign: “Carrera de la mujer”

Lenguage: Spanish

Description: LG Ultra HDTV (formato de anuncios: Flash expandible).

Site: Yahoo! Colombia

Server: e-Planning.net

Source: Media Economics Group, ColombiaWebMonitor™. For more information please call: 1 (704) 841-2030.

Huntington Beach, CA.-based Grupo Gallegos today announced it has been selected as Latin American advertising agency of record of Toshiba.

According to a press release, Grupo Gallegos will work with Toshiba to develop a unified brand identity for each of its products, including Toshiba Notebooks: Satellite, Portege, Tecra, and Qosimo, along with new Tablets, TVs, and Hard Drives.

As part of this new arrangement, Grupo Gallegos will be delivering creative executions, strategic planning, and media initiatives for Toshiba in Latin America. These efforts will extend to Chile, Columbia, Peru, and Central America.

The news comes on the heels of other recent additions to Grupo Gallegos’s client roster, including The Clorox Company and JC Penney.

Huntington Beach, CA.-based Grupo Gallegos has been selected as Latin American advertising agency of record of Toshiba. The account was previously held by Acento Advertising, which -as of press time- still listed Toshiba as client on its website.

Yet, a spokesperson for Acento confirmed to Portada that “Toshiba is no longer a client.”

Grupo Gallegos will now work with Toshiba “to develop a unified brand identity for each of its products,” including Toshiba Notebooks: SatellitePortegeTecra, and Qosimo, along with new Tablets, TVs, and Hard Drives.

As part of this new arrangement, Grupo Gallegos will be delivering creative executions, strategic planning, and media initiatives for Toshiba in Latin America. These efforts will extend to Chile, Colombia, Peru, and Central America. The announcement does not mention work within the U.S. Hispanic market, but a source close to the account says “U.S. Hispanic work is the obvious, next natural step for the brand.”

The news comes on the heels of other recent additions to Grupo Gallegos’s client roster, including The Clorox Company and JC Penney.

Get our e-letters packed with news and intelligence!