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Ricardo Ovelar

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People change positions, get promoted or move to other companies. Portada is here to tell you about it.

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Paraguayan agency Lupe has announced the appointment of Ricardo Ovelar as creative manager after Hernán Rodas’ departure. He has 15 years of experience in agencies such as Grey, BBDO Argentina, and Gallegos in the US.

 

 

 

 

 

 

Ogilvy & Mather Colombia has named Juan Pablo Álvarez creative VP. He will share this position with John Raúl Forero, who is also CCO in Latin America.

 

 

 

 

 

 

MediaCom Spain has announced the arrival of Orlanda Aragón as their new performance manager and digital director of Sony PS. She will use her expertise in digital marketing to contribute to client businesses’ growth.

 

 

 

 

 

 

IPG Mediabrands Spain has appointed Pilar “Mapi” Merchante as the new head of analytics and insights for all the group’s clients. She’ll answer directly to IPG Mediabrands Iberia CEO David Colomer.

 

 

 

 

 

Turner Latin America has named Andrés Mendoza executive director of acquisitions. Based in Miami, he will be in charge of content and programmatic acquisition. He will replace Ángel Zambrano, senior VP of content, who worked for the company during 18 years.

 

 

 

 

 

After 30 years at KCET,  journalist Val Zavala has decided to retire, leaving her role as anchor and VP of News & Public Affairs.

 

 

 

 

 

 

Facebook has appointed Eurosport CEO Peter Hutton to lead the firm’s multibillion-dollar drive to secure  rights for live sports streaming. He will start his partnership with the social network after the winter Olympic Games in South Korea.

 

 

 

 

Rubén Correa is now copyeditor and writer for CNN Español at CNN.

 

 

 

 

 

 

Andrés Polo is now Global Head of Innovation & Strategic Partnerships Marketing at Visa. He has over 10 years of experience leading the firm’s digital marketing efforts in Latin America.

 

 

 

 

 

Natura, the Brazilian cosmetics company, has named Agenor Leão Vice President of all Latin American operations. Previously, he was VP of digital technology throughout the region.

 

 

 

 

 

Florian Adamski, the new chief executive of OMD Worldwide, has named Brian Crotty as chief executive of Latam. As the chief position did not previously exist for the region, Crotty will be fulfilling a new role.

 

 

 

 

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

Julio Cesar Acevedo Orrego – Takeda Peru ::: Layla Caballero ::: Gabriel Sama ::: Juan A. Tello  and Juliana Olivera – SKIM ::: Roberto Peralta Rassner – Assist America ::: Ricardo Ovelar – Nasta :::

Takeda has continued its expansion in Latin America, establishing a new sales and marketing subsidiary in Peru.  Headquartered in Lima, Takeda Peru adds to the company’s existing operations in Brazil, Argentina, Mexico, Venezuela, Colombia and Ecuador. Its latest subsidiary in the region will be led by Julio Cesar Acevedo Orrego, who was formerly marketing – promotion and sales manager for Takeda Colombia.

Marketing research firm SKIM has opened two new offices in Rio de Janeiro, Brazil and San José, Costa Rica. The new locations signal SKIM’s expansion into the Latin American market. Juan A. Tello, director Americas for SKIM, will lead the Costa Rica office. Juliana Oliviera, market research director, Brazil, will lead the Rio de Janeiro office.

Layla Caballero is the new Advertising Director at Diario las Americas in Miami. She previously worked as Operations Manager Print and Digital at Publicitas  also in Miami. Earlier this year Diario las Americas was sold by the Aguirre family to an investor group led by Venezuelan business man Nelson Mezerhane. Aquiles Presilla is the new COO at Diario las Americas and,  as previously reported by Portada,  Manuel Aguilera is the newspaper’s Editorial Director.

Gabriel Sama has been appointed as Managing Editor of  CNET en Español.  Earlier in his career, Sama worked as  founding editor of the Rumbo chain of newspapers in Texas, overseeing the creation and day-to-day operations at four major  dailies in the state. As reported by Portada in March, CBS Interactive (CBSi) plans to introduce a version of CNET for Spanish-speaking consumers in the fall. CNET en español enters an increasingly crowded field of Spanish-language gadget and technology sites. Recent launches for the U.S. Hispanic and Latin American markets include Gawker Media’s Gizmodo en español and Spain’s  Weblogssl Xataka. Content on tech and gadgets belong to the most profitable digital media categories.

Assist America, Inc. has appointed Roberto Peralta Rassner as Sales Director – Latin America, effective immediately. Mr. Peralta brings a proven track record of more than 15 years of experience working in the sales and marketing industry.

Ricardo Ovelar is the new Advertising Director of Nasta Paraguay.

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