A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.
- GSK – Global
After a review, GlaxoSmithKline announced that most of its global media business will go to units of GroupM and Omnicom Media Group. According to Campaign, OMG agency PHD has retained the estimated £890 million (approximately US$ 1.3 billion) U.S. business and will also run the Canadian and West African markets.
- Reprise Media – Miami (Panregional)
Reprise Media, a unit of Mediabrands Audience Platform, specialized in the field of digital marketing is creating a new unit in Miami to service Latin American and U.S. Hispanic clients. The new Miami based unit will be led by Osvaldo Pavez who adds this role to his current position of Digital Director, UM Latam.
- Brahma – Paraguay
Brahma Paraguay has chosen JWT Argentina to manage its creative account in Paraguay.
- American Express – Global
American Express is teaming with Vanity Fair magazine and Condé Nast Entertainment for “The Decades Series,” a collection of video clips that will commemorate the 100th anniversary of Vanity Fair. Each video will be devoted to a decade of the last 100 years and be created by filmmakers who include Judd Apatow (the 1990s), Don Cheadle (the 1980s), Bryce Dallas Howard (the 1960s) and Barbara Kopple (the 1930s). The video series will be available for viewing on a Vanity Fair Web site, the Vanity Fair YouTube channel and on a new American Express interactive brand channel, Amex Now.