A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.

For prior Sales Leads LatAm editions, click here.

  • Apple

Originally scheduled to open its doors in early 2019, Apple’s first Latin American flagship store is back on track for unveiling in an upscale Mexico City mall later this year after undergoing a major redesign to consolidate two stories of floorspace into one. Construction of the large single-story standalone structure at Antara Fashion Hall in Ciudad de Mexico’s (CDMX) Polanco district has been ongoing for months. Apple committed to plans to build a Latin American flagship in 2017, just six months after opening its first retail store in the region at Mexico’s Centro Santa Fe mall. The Antara location was selected over a nearby plot on Avenida Presidente Masaryk due to the first store’s strong enterprise sales, which currently account for more than 40% of all revenue.



  • PepsiCo/ Grupo Gepp

PepsiCo plans to invest US$4B in Mexico between 2019-2020 with partner Grupo Gepp and create around 3,000 new jobs. Part of the investment will go toward a US$109M new plant in the central state of Guanajuato, which should be operating at full capacity by 2025. Grupo Gepp markets Pepsi products in Mexico.





  • Adsmovil / Rappi 

Adsmovil, leader in mobile advertisement in Latin America and the Hispanic market in the United States, and all-purpose delivery application Rappi have joined forces to launch Click2Rappi. Software Click2Rappi is aimed at recognizing users’ taste through their searches and online purchases and offer them certain products according to their location. In addition, the software will make sure the product is actually available and deliver in time by the closest “Rappitendero”.The products will be offer through advertising display on the pages through which the person navigates.Rappi users will be able to buy what they want with a single click as the software  will send them directly to the payment. For those who do not have the application, it will allow them to quickly register and close the purchase.





  • Visit Orlando


A rise in tourists from Latin America helped push Visit Orlando to yet another record number of visitors last year, solidifying the region’s position as the country’s most-visited destination, Orlando Sentinel has reported. Officials with the tourism marketing agency announced that a record 75 million people visited Central Florida in 2018, a 4.2 percent jump from the previous year.The increase included an 8.1 percent jump to 893,000 visitors from Brazil and a 13.4 percent boost in tourists from Mexico to 382,000.The record comes as the region gears up for another string of hotel openings during the next two years, as dozens of projects are expected to finish.



  • Mercado Libre

Online Marketing agency Interactivity will continue working with Mercado Libre to develop the content and manage the company´s LinkedIn profile, in order to amplify job searches of the leading e-commerce company in Latin America .Interactivity will develop the brand´s digital strategy, audiovisual content and manage the LinkedIn community for the entire region.





2019 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the above campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.



  • JetBlue

JetBlue announced that its new and expanded Guayaquil service, with daily nonstop flights between New York’s John F. Kennedy International Airport (JFK) and Guayaquil, Ecuador’s José Joaquín de Olmedo International Airport (GYE), is now out for sale. JetBlue will launch the new service on December 5, 2019 (a). Flights will operate daily and the new route will become the longest in the JetBlue network, stretching beyond today’s longest route by more than 200 nautical miles.Home to more than two million people, Guayaquil, is buzzing with colorful cityscapes, outdoor gardens and zoos. The city is also a convenient gateway to the natural beauty of the Galapagos Islands. With quick and easy flight access from Guayaquil, travelers can get up close and personal with wildlife while surrounded by unique landscapes unlike anywhere else in the world.Guayaquil is the second city in Ecuador JetBlue serves and the sixth JetBlue city in South America overall. The airline first launched daily service between Fort Lauderdale and Quito in 2016. Existing service between Fort Lauderdale and Guayaquil launched February 2019.


  • Holiday Inn Piura

IHG (InterContinental Hotels Group) announced the opening of the newly-built 118-room Holiday Inn Piura hotel located in the coastal city of Piura, Peru. The Holiday Inn Piura hotel is the company’s first brand to open in Piura, which is the business hub of Peru’s northern region.Holiday Inn Piura is owned by Corporacion Hotelera Piura S.A.C. and operated by Grupo Agrisal Division Hotelera. The hotel is part of IHG’s diverse family of brands in nearly 100 countries and territories.Gerardo Murray, Regional Vice President Marketing, Commercial and Revenue Strategy, Mexico, Latin America and Caribbean, IHG, said: “We are proud to continue IHG’s growth in Peru with the opening of Holiday Inn Piura. We are excited to bring business and leisure travelers a welcoming stay they can count on while exploring new destinations within this magnificent country.”



  • Tapestry Collection by Hilton

Hilton has announced the signing of ROK Hotel, Kingston, Tapestry Collection by Hilton, representing the brand’s debut in Jamaica and the Caribbean.Slated to open in 2020, the 168-room property, owned by PanJam Investment Limited, sits in a multi-purpose complex on the Kingston Waterfront and will include retail, on-site entertainment and commercial office spaces.Under redevelopment to further revitalize the Kingston Waterfront, the 12-storey building originally opened in 1977 as the Oceana Hotel. Now, it is being transformed into ROK, Kingston, a contemporary hotel offering guests convenient access to the National Gallery of Jamaica and the historic landmark, Port Royal.


Join us at PORTADA Mexico!

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.

For prior Sales Leads LatAm editions, click here.

  • Avon & Rappi

The international arm of Avon, Avon Products, Inc. continues to go after a millennial customer by partnering with on-demand delivery service Rappi. Currently, Avon is testing a pilot program of 150 products in the physical storefronts of 11 select top representatives, located in 11 different regions of greater São Paulo, Brazil. These stores are using the Rappi service to facilitate two-hour fulfillment to consumers. To use the Avon and Rappi service, customers are charged a delivery fee of US$1 to US$3, based on location. Danielle Bibas, Avon global chief creative and content officer said that “the company wants to become a digital social-selling company”Avon would not disclose the financial terms of the partnership. Avon is also offering this service in Colombian cities Medellin and Bogota, and it will expand it to 47 other cities in Colombia, Argentina, Peru, Chile and Mexico in the first half of the year.Avon has been operating in the country for over 60 years, and Brazil is its largest market.For its part, Latin America-based Rappi has 1 million subscribers in Brazil, and it increased penetration in the country by 30 percent month-over-month in 2018.


  • Emirates

Conversations are ongoing between authorities at Emirates in Dubai and Lima in Peru about starting flights between both cities continue to take place. According to Peru Trade, Tourism and Investment Office the lack of direct flights between Dubai and Lima is continuing to subdue trade between the two countries.Peru is the third largest investor in the UAE from Latin America, and was the second largest destination in South America for investment by UAE companies in 2018. For the time being, Emirates has “no firm plans to start services to Peru” but will continue to explore opportunities to strengthen the South American network.



  • Riviera Nayarit

Newlink, an internationally consulting firm based in Miami with offices throughout Latin America and Europe, will continue serving as public relations agency of record for the Riviera Nayarit Convention & Visitors Bureau in 2019 throughout North and South America. Newlink also announced that following a competitive RFP bidding process for public relations efforts, the agency has been tapped to lead media relations effort for the destination in Mexico. Newlink began spearheading strategic communications efforts for the Riviera Nayarit Convention & Visitors Bureau’s in 2018, where the firm provided strategic council and impactful media relations efforts in markets including the United States, Canada, Argentina, Brazil, Chile, Colombia, and Peru. In 2019, the agency is committed to building upon the momentum generated the previous year in the aforementioned markets while further positioning Riviera Nayarit as an ideal luxury travel destination for the Mexican domestic market.Newlink’s catalogue of tourism clients includes Expedia, The Buenos Aires Tourism Board, LATAM Airlines Group, Bahia Principe and Hotel Xcaret México, among others across the United States, Latin America, and Europe.


2019 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.


  • Viva Air

Aviation entrepreneur Declan Ryan has confirmed that he hopes to float his Colombia-based Viva Air carrier on the stock market next year.The ultra-low-cost carrier (ULCC) operates in Colombia and Peru, flying routes in those countries and also to Miami. It carried four million passengers in 2017. It’s majority-owned by Dublin-based Irelandia Aviation, which has a track record of launching low-cost carriers. According to Mr Ryan, a son of the late Ryanair founder Tony Ryan, Viva Air is likely to undertake its initial public offering (IPO) in New York, and possibly also list in Colombia.Viva Air’s Colombian operations began in 2012, while the Peru unit was launched in 2017. In 2017, Viva Air placed an order for 50 Airbus jets in order to modernise its fleet and capture expansion opportunities in Latin America.Mr Ryan said digital innovation is playing a key role in airline development.


2019 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the above campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.

What: Rappi Director of Marketing Carlos Leal explains how the e commerce company and mobile app Rappi built its success on customer-focused performance rather than technology and branding alone.

Why it matters: By constantly focusing on the user experience, the on-demand delivery application operates in more than 28 cities in Latin America, has more than 80,000 users, and is worth US $1 billion.

Experts value the Colombian delivery start-up Rappi at US $1 billion, according to Bloomberg News. Three friends founded Rappi as a way to provide quick and easy restaurant take-out delivery. The mobile app now offers more than 50,000 products and services, operates in seven Latin American countries, and has more than 1,000 employees.

What’s behind Rappi’s huge success? Surprisingly, it isn’t just about branding, or even technology.

The key to Rappi’s eye-popping growth is a laser-like focus on the user experience. “An application can’t live on branding alone,” Director of Marketing Carlos Leal recently told participants at Portada México.

“We always listen to the user and we adapt to the needs of the market. We are service-based, not technology-based.”

E Commerce Risk-taking and experimentation

Rappi constantly innovates how it communicates with its users and how it can better respond to their needs.

The successful start-up’s in-house creative team launches multiple advertising campaigns targeting the same audience. They then measures what works.

What can’t be measured doesn’t have value.

“What can’t be measured doesn’t have value,” Leal told Portada Mexico, adding, “All communications with users must be personalized to the user type, and not be generic.”

The acquisition of new users depends on performance, so Rappi’s marketing model is less about branding, and more focused on growth and performance.

And risk-taking is central to e commerce company Rappi’s and its marketing approach to growth. “We are always experimenting,” Leal said, and that includes both the products and services that Rappi offers.

“We’re always producing more content and new content,” Leal said.

“We listen to the user and adapt to his or her needs. If you don’t, the business will fail,” Leal emphasized.

From take-out to payment services

Rappi now operates in more than 28 cities in Mexico, Colombia, Peru, Chile, Argentina, Brazil, and Uruguay. The platform offers more than 50,000 products and services, including tax and other payment services.

The business model offers a “Prime” customer loyalty service, like Amazon Prime. It produces a 45% increase in spending by Rappi’s Prime members, according to Leal.

Our principal work ethic is to be partners and owners at the same time we are employees.

How does Rappi adjust to the needs of a diversity of cultures and customers in its Latin American markets? Rappi doesn’t associate itself with any one country, Leal told participants at Portada Mexico.

“The language and terminology for each country is different. What works in one country doesn’t necessarily work in another,” Leal noted. Rappi individualizes its content, he said, to the local market.

Rappi also segments its content based upon the user’s mobile device. “We target our content to the device. Segmentation is very important,” Leal told the Portada Mexico audience.

Employees as ‘partners’

Rappi’s employees are mostly young. Rappi treats them as partners and entrepreneurs rather than just workers.

The result is a more committed workforce, Leal emphasized. “Our principal work ethic is to be partners and owners at the same time we are employees.”

Rappi also looks to its employees, to be “influencers” that will move market awareness and opinion about the e commerce company app.

Just three-years-old, Rappi recently received $220 million in cash from its investors and has 20,000 couriers handling its deliveries, according to Bloomberg.

Billionaire Yuri Milner of DST Global, Sequoia Capital and the German delivery firm Delivery Hero invest in Rappi.

Magna Partners Managing Partner Nathan Lustig told Bloomberg that Rappi has found a path “where they can build a really big business.”

Get ready for Portada Mexico on October 17 2019 Portada Mexico will dive deep into how technological innovations are reshaping the Mexican and Latin American marketing space. AI, virtual reality, machine-based learning and programmatic marketing will have an important place in the agenda.

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.

For prior Sales Leads LatAm editions, click here. 

  • W Hotels

W Hotels Worldwide is headed to Brazil. Parent company Marriott International Inc. has just announced the signing of the brand’s first hotel in Brazil. W São Paulo is slated to join this year’s lineup of W openings in the region, including W Panama (opened as of February 2018) and W Costa Rica (opening in late 2018).The opening of W São Paulo will mark the seventh W hotel in the Caribbean and Latin America region alongside W Santiago, W Mexico City, W Costa Rica, W Panama, W Colombia and W Punta de Mita.




  • Amazon

Amazon.com Inc is scouting for land in central Mexico for a fourth distribution center in the country, sources said, aiming at a bigger slice of the burgeoning e-commerce market in Latin America’s second-largest economy.The expansion plan highlights Amazon’s intent to plant roots beyond Mexico’s bustling capital, banking on the nation’s potential to grow into an e-commerce engine of Latin America.Online shopping in Mexico comprised just 3.0 percent of total sales last year, according to market research firm Euromonitor International, but it is projected to more than double by 2022, reaching US$14 billion.The retail’s target is Queretaro state in the industrial center of Mexico.Queretaro, 114 miles north of Mexico City, is within a day’s reach of Monterrey and Guadalajara, two of Mexico’s most populous regions.


  • Hilton

Hilton announced the opening of Hilton Guatemala City, the brand’s first property in Guatemala. Strategically located near the historic heart of downtown, the 130-room neo-colonial-style hotel features an outdoor swimming pool, two whirlpools, lush gardens surrounding the guestrooms, restaurant and more than 4,000 square feet of event space.Hilton currently has a portfolio of approximately 140 hotels and resorts open and welcoming travelers in the Caribbean and Latin America. The company is actively pursuing additional Caribbean and Latin American growth opportunities and currently has a robust pipeline of nearly 90 hotels throughout the region.



  • Rappi

Rappi has indicated that it is likely to offer the ability for customers to buy Bitcoin on its platform.Rappi conducted a survey of customers in Colombia in order to gauge their interest in purchasing cryptocurrency through the service. Given the company’s plans to go ahead with the offering, it’s understood that the outcome of its market testing was positive.Although Rappi currently operates in six Central and South American countries, it appears that this service will be rolled out in Colombia at least to start with.The company’s move toward cryptocurrency may appeal particularly in Argentina should they choose to roll it out there given the recent surge in Bitcoin ATM’s being installed in the country. Carlos Leal,Marketing Director at Rappi, is a member of Portada´s Council System.


  • Hyundai Motors

US-based Here Technologies, a mapping and localization service for the automotive industry, has made a deal with Hyundai motors to provide integrated real-time traffic information systems for brand new vehicles in Latin America.Besides the Here Map Content system which offers comprehensive data of roads and points of interest, Hyundai will also receive Here Real Time Traffic which is a real-time service that aggregates data from a global network of connected multi-brand car fleets to provide information on traffic conditions.With this, drivers will have continuous access to accurate information on the conditions of roads and streets.The system can also be processed and used by a vehicle’s Advanced Driver Assistance Systems (ADAS).With the deal, Here is now serving a total of four automakers in the region. The others are Honda, Mitsubishi, and Renault.


2019 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.


  • Windstar Cruises

Windstar Cruises is because the company is creating new sailings for 2019 and 2020 with visits to ports in Mexico, Honduras, Grand Cayman, the Dominican Republic and Jamaica. Cruisers looking for a trip can pick from 152 departure dates ranging from seven- to 56- days. The boutique line is launching a new Star Collector: Grand Caribbean Adventure on the Wind Surf, the largest sailing ship on Earth. The nearly two-month cruise is a means for travelers to explore the Caribbean’sGreater and Lesser Antilles and Latin America.




2019 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the above campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.


What: Portada has revealed the dazzling agenda for this year’s #PortadaMX, to take place on October 17 at Casa Lamm.
Why it matters: #PortadaMX will be the setting for the last 2018 meetings of the Portada Brand Star Committee Latam and Agency Star Committee Latam, and attendees will network one-on-one with major executives from both units of the Council System. Get tickets now!

Portada announced today the agenda of Portada México, taking place October 17 at Casa Lamm in Mexico City. Sponsored by Futbol Sites, this edition of Portada México will be a success.



Ángel Carmona, Business Manager Latin America, Wilson Sporting Goods
José Camargo Samperio, Ecommerce SubDirector, Best Buy Mexico
Andrea Echániz Cuenca, Senior Project Manager, Grupo Bursátil Mexicano
Yamile Elias, Director of Business Innovation & Marketing, PepsiCo 
Iker Palazuelos Atollini, Brand Manager, Salomon Latam 
Carlos Leal, Marketing Director, Rappi 
Rafael López de Azua, Head of Media and Digital, LATAM (Director), Coty 
Martín Jones, Digital Director South Cluster, Philip Morris International 
Guillermo Rivera, Senior Marketing Manager, Amazon 
Juliana Sarria, Manager of Consumer Engagement, Grupo Gepp – PepsiCo México 
Eduardo Angulo, Marketing Director, Unilever Mexico



For the first time Portada will be including in the event in Mexico its Portada Meet-Up service, which allows attendees to hold one-on-one meetings with four brand and agency executives chosen beforehand by the attendees when acquiring their tickets. The executives are members of the exclusive Portada Council System, which brings togetherprominent brand and agency representatives in Latin America. As part of Portada México activities, members of the Brand Star Committee Latam and Agency Star Committee Latam will meet behind closed doors to discuss important issues.

In addition to high-level networking opportunities in a beautiful home from the early 20th Century, all attendees of #PortadaMX can participate in two interactive workshops with experts on trends that are transforming the marketing industry. First, Carlos Leal, marketing director at Rappi, will offer a workshop on App-Marketing. Later on, Javier Martínez Morodo, director general of Grupo Bursátil Mexicano, will share his insights in a workshop on Fintech innovations.

To acquire tickets to Portada México, which include admission to the two interactive workshops and the Portada Meet-Up service, please visit the event website at https://portada-online.com/events/portadamexico/ and register as soon as possible.

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.

For prior Sales Leads LatAm editions, click here. 

  • Rappi

On-demand delivery platform Rappi has appointed Ogilvy Mexico as its regional agency. Founded in 2015, the company nowadays operates in 23 cities in six LatAm countries: Argentina, Brazil, Chile, Colombia, Mexico and Uruguay. Rappi landed the mexican market two years ago and has already more than one million users who make nearly 50,000 daily orders. It currently operates in the State of Mexico, Guadalajara, Querétaro, Monterrey, Mérida, Puebla and, of course, Mexico City. Rappi´s Marketing Director Carlos Leal is a member of Portada´s Brand Star Committee LatAm.



  • United Airlines

United Continental Holdings Inc is eying joint ventures with three Latin American carriers in the near future, Reuters has reported.United, the third-largest U.S. passenger carrier, is trying to finalize joint-venture agreements with Colombian airline Avianca Holdings , Panama’s Copa Airlines and Brazil’s Azul Linhas Aéreas Brasileiras. Such deals would improve connectivity between the U.S. and Latin American aviation markets and create growth opportunities.United is looking to add lie-flat beds in business class in 2020 on some of its Boeing 737 MAX 10 narrow-bodies that would fly domestic routes.



  • Holiday Inn

IHG (InterContinental Hotels Group) announced the new opening of the 4-story, 196-room Holiday Inn Ciudad Juárez hotel. Located on Juarez Tecnologico Avenue 3620, Partido Iglesias neighborhood, and a few minutes from the Abraham Gonzalez International Airport serving Ciudad Juarez, the hotel opens following an investment made by its franchisee Fibra Inn of more than MX$ 211 million pesos.Owned by Fibra Inn and managed by Grupo Hotelero Prisma, the Holiday Inn Ciudad Juarez hotel is franchised by an affiliate of IHG. Fibra Inn, who currently has 15 hotels under the IHG family of brands, is one of the longest-standing owner groups in Mexico. The Holiday Inn brand is part of IHG’s diverse family of brands in nearly 100 countries and territories.

2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.

  • Iberia

Iberia is boosting its services to Latin America with three additional weekly flights to both Buenos Aires and Mexico City. As of 27 October, the Spanish airline will raise the number of flights from 14 to 17 times a week to Buenos Aires, which it has served since 1946. Iberia is also scheduling 17 flights a week between Madrid and Mexico City for the 2018/2019 winter season, three more than in the past .Iberia is the leading airline on routes linking Europe and Latin America, with 254 flights each week to destinations in 16 countries. In addition to its Buenos Aires and Mexico City routes, the airline is adding flights to Santiago, Chile (from one daily flight to 10 per week), Rio de Janeiro (from four to five times a week) and San Juan, Puerto Rico (24% more seats than in the 2018 summer season), On 1 October it will also launch daily flights to Guatemala City (currently four flights per week).


  • Norwegian

Low-cost Norwegian Air is interested in operating domestic flights within Brazil, as it plans its debut in Latin America’s largest economy in March with a flight between Sao Paolo and England.The airline’s interest was made public by Brazil’s tourism minister Vinicius Lummertz, who said Norwegian can start operating international flights with approval earlier this month from Brazilian flights regulator Anac.Norwegian has not specified the destination in England.Foreign airlines cannot incorporate in Brazil, but Congress is reviewing a proposal to change the law. If approved, Lummertz said, Norwegian could slash domestic flight costs by half.The Brazilian domestic market is dominated by four main airlines, Latam Airlines Group SA, Gol Linhas Aéreas Inteligentes SA, Azul SA and Avianca Holdings SA, all of which posted net losses in the most recent quarter, due to higher oil prices and local currency devaluation.

2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the above campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.

What: Carlos Leal, Marketing Director at Rappi and member of the Portada Brand Star Committee, will lead a Workshop on App-Marketing at Portada Mexico on October 17.
Why it matters: Colombian startup Rappi has gained important ground in the business of delivery apps. Carlos Leal will share his expertise in app-marketing with Portada Mexico attendees.

For the opportunity to network with Carlos Leal and all the other Portada Mexico attendees, register here!

Rappi is the only Latin American app that has received support from Sillicon Valley investors like Y Combinator and Sequoia Capital, that have funded Airbnb, Apple and Youtube.

In less than two years, Rappi has more than a million users in Colombia and Mexico. The application, which is meant to be a sort of personal assistant that is available 24 hours a day, is solving the needs of today’s world and today’s consumers.

Carlos Leal is the head of all marketing operations for Rappi, and he will be joining the list of brilliant speakers that will take the Portada Mexico stage on October 17. Leal is a bilingual business manager and corporate professional with a Master’s in Strategic Marketing and experience in management, marketing and commercial teams in FMCG and Pharma companies.

Carlos Leal has experience in business strategy and management, marketing, digital marketing, branding, trade marketing, shopper marketing, product development and new product introduction, as well as experience in marketing strategies designed to increase brand equity, channel development, and profitability. He has been part of the Effie Awards jury in Colombia four times and once in Latin America.

We are introducing a bi-weekly summary of the most exciting recent news in marketing technology and trends. If you’re trying to keep up, consider this your one-stop shop.

Hotels are discovering the power of voice-activated digital assistants to build customer loyalty. Marriott is trying out the Amazon Echo in rooms at select properties allowing guests to access information and hotel services as well as their favorite music.

Video ad spends by brands doubled in 2017 compared to 2016 according to a new report from InMobi. In-app video advertising surged by 136 percent in 2017 worldwide and has grown by 500 percent in China so far this year.

Most consumers don’t trust how brands are using their personal data and would like to see improved personalization of offers, according to a new study from Jebbit. The study found consumers would even be willing to relinquish some of their privacy to get access to better deals.

Viewers of streaming video say they are watching more online (47 percent report more live online video streaming) and less offline (regular TV) as a result (44 percent), according to a May survey by the Interactive Advertising Bureau.

E-Commerce communities continue to force brands to go digital with 46 percent of brand marketers telling Ingenuity that they are revamping their go-to-market strategies as a result, including moving faster to make sure they are covered on all channels. A little over 25 percent said they are making changes to how much they spend online.

Try it on—on Facebook? The social media giant has announced it will test augmented reality ads with users in the United States, with products including makeup and furniture. Michael Kors will be among the first brands to use the technology to advertise its sunglasses.

Facebook New Customer Tracking Tool for Brands, called Journeys, is no ‘Magic Bullet’
Andrea Lopez, head of the social media agency Socialyse in Miami tells Portada.

MediaMath has won $225 million in new financing for its demand side and data management platforms powered by artificial intelligence aimed at making connecting brands with consumers more efficient and effective.

Door-to-door on-demand delivery service Rappi, with operations in Colombia, Mexico, Brazil, Chile, Uruguay and Argentina, has caught the attention of Headway, the Buenos Aires, Argentina based mobile marketing company. Headway will serve as Rappi’s exclusive partner for promoting the Rappi app.

Know your customer has taken on new urgency, according to a recent study published by the Harvard Business Review. A majority of companies (58 percent) said customer analytics have improved customer retention, but even more (60 percent) said real-time analytics is “extremely important.” Nearly three-quarters said they have increased spending on real-time analytics over the past year.

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.

For prior Sales Leads LatAm editions, click here. 

  • Lenovo

Chinese multinational technology company Lenovo has appointed Publicis Media to handle is global media strategy, planning and buying, as it consolidated agencies. Lenovo spends some US$125 million on advertising annually globally and Publicis Media will set up a new dedicated unit, Lenovo One Media, to handle the account. The unit will combine staff from Publicis Media agencies Spark Foundry and Performics. It will be responsible for 28 markets across the Americas, Europe, Middle East and Asia and Asia Pacific. Both traditional and digital media platforms are included as part of the account. Lenovo One Media will be overseen by Andre Marciano who will serve as chief operating officer.



  • Rappi

Colombian platform Rappi has just been launched in Chile. The service was launched in Santiago and allows home delivery from supermarkets, pharmacies, liquor stores, kiosks, warehouses, among other shops. Rappi is a platform that was born as a startup. It was created by Colombians Simón Borrero (CEO), Sebastián Mejía and Felipe Villamarín, in Bogotá. It was the first company to reach a million orders delivered in LATAM. It currently operates in Colombia, Mexico, Argentina, Brazil and now, in Chile. With nearly 2 million downloads in Latin America, Rappi promises an average delivery time of 35 minutes for restaurants and liquor stores. Carlos Leal, Marketing Director, Rappi is a member of Portada´s Brand Star Committee LatAm.


  • GOL Airlines

Boeing and GOL Airlines announced that the Brazilian carrier is adding the newest and largest member of the 737 MAX family with a new contract that converts 30 current MAX orders to the 737 MAX 10. GOL also placed a new order for 15 more MAX 8 airplanes, growing GOL’s total MAX orders to 135. The Brazilian airline says the advanced airplanes will help GOL meet its commitment to further enhance operational efficiency by flying a young, modern and safe fleet.GOL took delivery of its first 737 MAX airplane last month, kicking off a fleet renewal that will continue through 2028. The all-Boeing operator is set to be the largest MAX operator in Latin America. The 737 MAX is the fastest-selling airplane in Boeing history, with 100 customers ordering more than 4,600 jets.



  • Radisson 

Radisson announced the opening of Radisson Hotel Panama Canal. The hotel has a prime location in Panama City with breathtaking views of the Panama Canal, along with being just minutes away from Albrook International Airport. It is also within walking distance to the Amador Convention Center, which is scheduled to open December 2018. The hotel was originally a Country Inn & Suites by Radisson and recently completed a nearly $2 million renovation to convert the property into a Radisson.”We are honored to open our doors under the Radisson brand in the beautiful Panama City,” said Guillermo Quijano Duran, the hotel’s vice president. “The hotel’s new look features the brand’s natural tones and a design that puts the guest experience at the forefront allowing them to relax and create memorable moments throughout their stay.”


2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.

  • Glovo

Spanish startup Glovo, whose platform lets app users summon a gig economy worker to shop on their behalf, has bagged a €115 million (US$134M) Series C round of funding. The lead investors in the Series C are Rakuten Capital, Seaya Ventures and Cathay Innovation, which had also invested in its Series B.The startup says the new funding will be put towards optimizing its platform and tech resources to improve the service to riders, users and associated stores.It also plans to use the funds to fuel its momentum, noting it’s opened up six countries and 20 cities around the world in just three months. Its regions of focus are Latin America and EMEA areas (Europe, the Middle East and Africa), and its app is available in 61 cities in 17 countries in all at this stage.


2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.

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