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A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Multicultural market and/or targeting Multicultural consumers right now.

SPECIAL 50% OFF HOLIDAY OFFER for the subscription to Portada Interactive Database of Marketers targeting U.S. consumers. Please contact Sales Research Manager Silvina Poirier silvina@portada-online.com to activate your subscription at the special offer price (offer expires Dec. 23!.)

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  • Mondelez/Kraft Heinz

descarga-1Global snack maker Mondelez International Inc. may be acquired by food company Kraft Heinz Co., according to Adage. The magazine Bilanz reported on the possible takeover, citing a person it didn’t identify.If the deal were to take place, it would bring together well-known brands including Heinz ketchup, Kraft macaroni and cheese, Oscar Mayer meats, Oreo cookies and Ritz crackers.  In 2012 Kraft spinned off Mondelez and later in 2015 it merged with Heinz

 

  • Amgen

descargaBiotechnology company Amgen is reviewing its’ media business in 2017, according to people familiar with the matter. WPP’s MEC Global is Amgen’s incumbent since 2003. Amgen reviews the media business every three years .Amgen spent nearly US$136 million on measured media in the U.S., according to Kantar Media in 2015.

To get detailed contact information about the decision makers behind these campaigns and access an annual subscription to the interactive database of more than 2,500 marketers targeting U.S. consumers, take advantage of the SPECIAL 50% OFF HOLIDAY OFFER. Please contact Sales Research Manager Silvina Poirier silvina@portada-online.com to activate your subscription at the special offer price (offer expires Dec. 23!.)

  • Wix.com

descarga-3Following the successes of its first two Super Bowl appearances, Wix.com Ltd. announced that it will return to the Super Bowl marketing lineup with a new TV spot airing during the FOX broadcast of Super Bowl LI, Sunday, February 5, 2017.  Wix will again depart from the traditional client-agency route for their third Super Bowl ad for a campaign expected to make an impact during the game and well beyond. Wix has a winning tradition of working with major sports brands and events. Earlier in 2016, Wix partnered with the New York Yankees to help find the #BiggestYankeesFan. The company also has sponsorships with the City Football Group, including Manchester City FC, New York City FC and Melbourne City FC.

 

  • Coty

dpnemsdt_400x400Coty has appointed Anomaly as its global creative agency partner for the Sally Hansen brand, following a review. The agency will handle TV, print, social, owned channels and in-store. Anomaly will also handle communications planning and media strategy for the brand.The work is being led out of Anomaly’s New York office. Last September, Coty appointed Publicis Media as its lead media agency globally. Publicis Media’s Zenith leads the assignment which includes the current Coty brands and P&G Specialty Beauty Business* brand portfolio being acquired by Coty.

 

To get detailed contact information about the decision makers behind these campaigns and access an interactive database of more than 2,500 marketers targeting U.S. consumers, take advantage of the SPECIAL 50% OFF HOLIDAY OFFER. Please contact Sales Research Manager Silvina Poirier silvina@portada-online.com to activate your subscription at the special offer price (offer expires Dec. 23!.)

NEW FEATURES TO PORTADA’S INTERACTIVE DATABASES
We have incorporated new features to the interactive database of corporate marketers and agency executives targeting U.S. consumers:
New Leads: Weekly more than 20 new leads uploaded to the Database by the Portada team as well as the contacts related to the above weekly Sales Leads column written by our editorial team.
Download the Database: Download the full Database in Excel Format.
Search Database: You can search through a user-friendly interactive Interface: Search Fields include: Name, Company/Agency, Job – Title, Address, Zip, E-mail, Accounts (Agency), Phone, Related News.

A summary for Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.

CorporaBR – Brazil ::: Space – América Latina ::: Zurich – Global ::: Mondelēz Internacional – Mexico ::: Banghó – Argentina ::: Reforma – Mexico ::: Drafix Software – Global

 

luiz lara-dalton pastore-jose victor oliva Brasil - pequeCorporaBR – Brazil

TBWA, Luiz Dara, Dalton Pastore and José Víctor Oliva have founded a new agency called CorporaBr. The agency will be specialized in branded content and brand experience.

Each partner has 25% of the new agency and Dalton Pastore has been named cEO of CorporaBr.

 


Space - Turner 156Space – Latin America

Turner Broadcasting System Latin America´s Space has change its brand identity. The rebranding was made in house with the Brasilean producer Vetor Zero/Lobo, specialized in 3D productions.

 

 


Logo Zurich segurosZurich – Global

IPG has been named Zurich´s marketing global agency. The agency will be in charge of the advertising, media buying and planning and interactive marketing.

IPG´s agencies will work with the account: McCann Worldgroup, McCann Erickson, MRM and UM.

 

 

Trident - México 156Mondelēz Internacional – Mexico

Mondelez Internacional, former Kraft Foods, has launched a new ad campaign ¿Traes chicles? for its brands Bubbaloo, Trident and Clorets.

 

bangho - argentina 156Banghó – Argentina

Interactive Argentinean agency Xaga will be in charge of posicioning the brand in the it market. The agency will be in charge of Banghó digital communications and interactive marketing.

 

 

reforma 156

Reforma / Samsung  – Mexico

Samsung Electronic Mexico sponsors a new free app for the Mexican newspaper Reforma.

The new app will be available for Smart TV and Smart Home Entertainment as well.

 

 

Drafix Software – Global

Drafix Software, Inc., the manufacturer of PRO Landscape and leading provider of professional landscape design software throughout the world has announced the launch of a new Spanish language website: http://prolandscape.com/es/.

The new website will allow those green industry professionals who speak Spanish to access both PRO Landscape product and support information in one streamlined location. The new website will better position the Spanish speaking community to take advantage of all that PRO Landscape has to offer.

 

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