Leo Burnett Tailor Made


People change positions, get promoted or move to other companies. Portada is here to tell you about it.

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Live Nation Entertainment, the world’s leading live entertainment company, continues to grow its presence in Latin America, officially expanding into Brazil with the hiring of Alexandre Faria as the Director and Senior Vice President of Talent Buying. Faria will focus on booking and producing shows for major artists visiting the country, which is South America’s largest live entertainment market. In his new role, Faria will be based in Sao Paulo and report to Bruce Moran, Live Nation’s President of Latin America.



Maria Poplawski is the new communications manager of multinational Danone Argentine branch.






Walter Susini has stepped down as president McGarryBowen and LOV brazilian offices, to return to Coca-Cola as EMEA senior VP of marketing from September 1st. He will report directly to the group president and will be based in Atlanta.





Wilson Mateos returned to Brazil to take on as creative vice president of Leo Burnett Tailor Made, starting on September 1 & following the departure of Paulo Giovanni, the agency’s chairman, in February of this year.






Young & Rubicam Mexico has appointed Alfonso Borreguero as vice president of strategic planning.



IPG Mediabrands has confirmed the departure of Travis Johnson, global CEO of its mobile arm, Ansible. As well as global president of Ansible, Johnson was head of mobile for IPG Mediabrands, the umbrella group for Interpublic media agencies including UM and Initiative.

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People change positions, get promoted or move to other companies. Portada is here to tell you about it.

(Looking for your next Career move? Check out Portada’s Career Board!)

Eduardo Picazo has joined Triad Retail Media to help grow the company’s international expansion into Mexico and specific Latin America markets. Eduardo will oversee the successful implementation of digital retail media campaigns in those markets and manage Triad’s day-to-day relationships with key retailers in the market. Eduardo has more than a decade of experience leading digital campaigns, having previously held positions as e-Commerce Industry Lead at Facebook, Account Manager at Google, and Operations Director for Xaxis, where he was one of the first hires in Mexico.



Leo Burnett Tailor Made Brazil has appointed four new directors: Rodrigo Terra and Gustavo Pereira take over as account group director and account manager, respectively, while Kelly Cotta is the new media director and Lucas Machado planning director.
Terra comes from working at BNP Parbibas Cardif.
Pereira ended a sabbatical period to join LBTM. He went through agencies like Calia Assumpção, TBWA / BR, Y & R, McCann Ericson, AlmapBBDO and Z.

Cotta worked the last 18 years in SalveTribal.

Machado comes from WMcCann.

Major poker operator partypoker has recruited Brazilian superstar Bruno Gagliasso as its latest brand ambassador in a bid to promote its activity in Brazil and the Latin American region. Gagliasso is joining poker pro Joao Pires Simao as a representative of the poker brand for his homeland.Simao joined the operator’s ambassadors team last winter. He is known for playing both online and live, earning more than US$800,000 in live tournament winnings.As for the Brazilian actor, he has become popular in his homeland for starring in various TV shows and movies as well as for his theatrical performances. As a partypoker brand ambassador, he will be charged with the task to promote the brand by participating in LIVE events across Latin America and in online tournaments and cash games.


Casta Diva Buenos Aires announced the hiring of Jony Perel. The director has a vast experience in the industry. His latest projects include a Nike Snapchat campaign, recorded entirely with an iPhone.





Juan Martín Lodola is the new creative director of Havas Group’s creative agency. He will work on projects for clients in Argentina and the region. Juan began his career at McCann Buenos Aires in 2007. He will work with Maxi Samaruga and Juan Vitureira, creative directors of the agency, and Chelo Waintraub, General creative director .




Itaú bank has named Carolina Belzunce as Marketing and Institutional Relations manager in Argentina. She will immediately report to Marketing and Banco Digital Director, Mauricio Gonzalez Botto.





Alexandre Grynberg is the new account VP of AlmapBBDO. The executive went through agencies like Lew’Lara, W / Brazil, DM9DDB, Africa and NBS. He was also  founding partner of Cápsula Comunicação, which later joined the TBWA network, and Hello Interactive, a digital agency of the ABC Group. From 2015, he was in charge of the audiovisual producer Dogs Can Fly Content Co., first like CEO and later as consultant.




Rodrigo Tarquino joins DDB Colombia as DGC.Tarquino, who will report to Chief Creative Officer at DDB Group, Leo Macías, spent the last 10 years at Publicis One group, where he was Creative Director, serving clients such as Renault, Nestle, Purina, Imusa, Diners Club – Davivienda , Museum of Modern Art of Bogotá, among others.




TBWA Worldwide has recently announced Chris Garbutt‘s promotion as global chief creative officer. In this new position, he will lead the creative direction and development of TBWA, for the agency’s global clients including Adidas, Accenture, Apple, McDonald’s, Michelin and Nissan, among others.




John Hunt, founder of TBWA \ Hunt \ Lascaris, becomes creative chairman of TBWA Worldwide, formally delegating to Garbutt the creative leadership of the network.


People change positions, get promoted or move to other companies. Portada is here to tell you about it.

::: Juan Pablo Suarez –  Magnetic  ::: Dan Perry – VICE  ::: Travis Johnson – IPG Mediabrands ::: Leo Burnett Tailor Made – Clovis Marchetti , Antonio Nogueira ::: BBDO Chile – Marcelo Con, Jorge Muñoz ::: Rodrigo Lugato – Ogilvy Brazil :::  Adrian Hermosillo – Pro Mach :::

Click here for previous Latam Changing Places editions
descarga (5)Juan Pablo Suarez has been appointed Director of Sales LatAm at Magnetic, a search retargeting company that specializes in reaching consumers with relevant display ads based on their search history. Suarez is based in Miami. Previously Suarez worked as Sales Director at MediaDesk a DSP owned by media ad placement firm U.S. Media Consulting.



9562177204_e38f53fca5_b-450x299VICE is setting up a Miami operation that will also act as coordinator for VICE’s U.S. Hispanic youth offerings as well as VICE’s existing Latin and South American operations, which currently span from Mexico to Brazil.The new bureau will be responsible for expanding VICE’s roster of channels in the region, and producing hundreds of hours of programming per year, covering the underreported stories and breaking news that matters most to young people. A spokes person at VICE tells Portada that Dan Perry will be in charge of Sales/Business Development in the Miami office.

descarga (6)Travis Johnson, CEO of mobile agency, Mnet, has been named Global Head of Mobile for IPG Mediabrands, and will be relocating to New York in July to take up the new position.Johnson has been with the Mediabrands family for ten years – holding various digital roles as well as a stint as Commercial Director for Mediabrands Australia and prior that, Managing Director of UM.In his most recent role at the helm of Mnet, he leads a team of 60 professionals across Australia, providing client services ranging from business plan articulation to mobile strategy, development, commerce, deployment, measurement, media and analytics – driving the overall direction and capabilities of the agency to be world class. In his new position, Johnson’s core responsibilities will be to leverage the group’s proprietary technologies and patents – including HARK™ second-screen audio watermarking technology, mobile campaign management platform, content management systems and social integration technologies – in order to grow mobile capabilities in key Mediabrands markets globally. He will be charged with creating a global network of mobile offices to collaborate and create – exporting what has been hugely successful in Australia to the rest of the world.

leo_logo_400x400Leo Burnett Tailor Made The brazilian subsidiary has added a new pair of creative directors: Clovis Marchetti and Antonio Nogueira, a team led by Marcelo Reis, partner and co-chair of the agency.



bra.marchetti_clovis570-13Clovis Marchetti was part of J. Walter Thompson. Previously, he was nine years at Lew’Lara / TBWA, and also worked for Salles (now Publicis), Newcomm (now Y & R), DM9DDB, Almap / BBDO.



antonio_nogueiraThe carioca editor Antonio Nogueira “Mega” comes from FBIZ. He previously worked in Talent, DM9, Publicis, FNazca and Giovanni (today FCB).





1cd5f672f63717BBDO Chile has new creative directors.Marcelo Con and Jorge Muñoz have joined the Chilean subsidiary from Contrapunto BBDO -Madrid- and Prolam Y&R, respectively.They will both lead the creative team and report directly to Agathe Porte, CEO of BBDO & Proximity Group in the country.Muñoz and Con will work for clients such as Visa, Merrell, Azleia and Gatorade.


descarga (1)Rodrigo Lugato has joined Ogilvy Brazil as creative director to handle the Claro account. Lugato held the same position at F/Nazca Saatchi & Saatchi for the past five years. Some of the clients for whom he worked are Claro, Honda, P&G, Carrefour, Pernambucanas, Novartis and Kia Motors.


343049cAdrian Hermosillo will be responsible for all aspects of the Pro Mach Mexico Shared Services business, including facility management, importation of aftermarket parts, management of training services, equipment demonstrations, trade shows, and Internet-based marketing.Hermosillo, a Monterrey native,  has been in sales, marketing, and technical support for Axon for more than four years in the USA. He holds a B.S. degree in engineering from Monterrey Tech (ITESM) and an MBA from UNC-Chapel Hill, Kenan Flagler Business School.


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