Jeff Lucas


People change positions, get promoted or move to other companies. Portada is here to tell you about it.

(Looking for your next Career move? Check out Portada’s Career Board!)

Javier M. Delgado is now Senior Director of Marketing at Walmart. Previously, he had been filling the role of Group Director, Multicultural Marketing at Coca-Cola.







AppsFlyer has appointed Guy Flechter as its Data Protection Officer. In this new role, he will lead the company’s data security and privacy. The appointment follows the recent hiring of Flechter as Chief Information Security Officer.






Jeff Lucas, former global head of sales at Snapchat’s parent company Snap, is joining Oath as vice president-head of Americas sales. In this newly-created role, Lucas will manage Oath’s national and mid-market sales teams in the U.S., Canada and Latin America.






Pam Hamlin is stepping out from her role as CEO of Arnold Worldwide. Hamlin said in an emailed statement that she has decided to explore “what’s next” for her, and said it was the right time for new leadership to take the agency forward.





Nike’s Converse brand has appointed Sophie Bambuck as new chief marketing officer, filling a void created by the departure of Julien Cahn in February.






SC Johnson has named Christian Gradlmuller new head of global media, Shelf Commercialization, as reported by AdLatina.






Marketing communications agency Campbell Ewald announced that it has promoted Laura Rogers to Executive Creative Director. Previously Group Creative Director, Rogers will continue to oversee creative for OnStar, Cadillac Magazine and Chevrolet New Roads Magazine, plus content specific programs for clients including Valero and Meritage Homes.





Cross-cultural agency The Community has promoted Denise Soberon and Jackie Guerra to the position of idea director.







descargaDynAdmic,  a private marketplace specialized in online video ads, began operations in Miami last June to reinforce presence in Latin America. The new office, the second in the USA, is responsible to support regional clients and increase the company’s participation in global contracts negotiated throughout the Latin America region. Under coordination of Lara Krumholz, General Manager of LATAM, and the newly hired Sales Manager Kara Bogard, the new operation supports all of the Latin America region. The office has the mission to accompany regional clients as well as coordinate the operation within the local teams to reinforce the company’s service quality.The regional expansion contributes to the company’s growth performance in countries their already developed markets for example, Brazil and Mexico. DynAdmic has already been working with important clients from the region, like Coca-Cola, Unilever, Toyota, Nestlé, Fiat, Microsoft, Samsung, Warner Bros, L’Oréal, HP, Intel, Foz, Natura, Disney, IBM, MasterCard, Nivea, Teletom Chile, and others.

7jW2S_tpLourdes Berho of IWF Mexico was named CEO of the Mexico Tourism Board. She was previously the CEO of Conde Nast for Mexico and Latin America from 2004 to 2008, and she also served as vice president of commercialization for Grupo Banamex. She will assume the role of CEO for the Mexico Tourism Board on July 1st. She brings 25 years of experience in management, marketing, luxury travel, publishing and sustainable tourism to the role.



descarga (1)MediaCom Chile has appointed Monica Diaz as head of knowledge and Rodrigo Sánchez Zenteno as account director.

Diaz studied sociology and has an MBA in sociological research from the University of Essex (England). Her experience is based on the creation and analysis of data, communication strategies and positioning.

Zenteno has over ten years of experience in executive positions serving customers of different industries such as retail, entertainment, financial and educational.

descarga (5)Emilio Yacon and Gustavo Sucri are the new Creative Directors of Don.

Yacon started as editor at Ponce, and throughout his career he worked for Publicis, DDB and Young & Rubicam.

Gustavo Sucri began his career in Grey as art director and continued in Cornicelli, La Comunidad, Del Campo Nazca Saatchi & Saatchi and finally at Young & Rubicam, from where he joined Grey.



descarga (4)Colin Mitchell has left Ogilvy & Mather after 16 years to join McDonald’s as global vice president of brands.Mitchell, who has worked with brands including Coca-Cola, IBM and BlackRock, will move from New York to Chicago with his family to take on the new role.





descarga (3)Viacom’s Jeff Lucas is Snapchat´s new vice president and global head of ad sales. At Viacom Media Networks, he will be replaced by Sean Moran, who assumed the position of head of marketing and partner solutions at Viacom Ad Sales.




descarga (2)Javier Perales Bernabé has joined Grey Spain as director of customer service. He will have the responsibility of strengthening the relationship with Madrid office clients and collaborate in developing digital and CRM projects managed by the agency.Perales has a degree in advertising and public relations from the Universidad Complutense de Madrid and an MBA in business management and marketing from the la Escuela Superior de Administración y Dirección de Empresas of Barcelona.


People change positions, get promoted or move to other companies. Portada is here to tell you about it.

(Looking for your next Career move? Check out Portada’s Career Board!)

Medina_Blaya_LanticaMediaLantica Media announced the appointment of its current Board Member, Joaquin Blaya, as Executive Chairman of the Board of Directors, and Fred Medina as Chief Operating Officer.

Joaquín Blaya is a pioneer of Spanish-language media in the United States, widely known in the industry as a visionary, due to his contributions to the largest media companies in North America (Univision and Telemundo); as well as his involvement in the creation and development of new channels and programs, while working for the United States Broadcasting Board of Governors, whilst overseeing the renewed brand positioning of various BBG entities.

With an expansive media expertise in Latin America and the U.S. Hispanic market, and a wealth of experience in results driven leadership, Fred Medina has held senior roles with MTV Latino, HBO Latin American Group, E! Entertainment, A&E Olé Networks, Univision and Ericsson Telecommunications. Prior to joining Lantica Media, Medina was the Executive Vice-President and Managing Director for BBC Worldwide.In his newly created role of Chief Operating Officer, Medina is responsible for managing day-to-day studio operations and production services, supporting the company’s business strategy and financial objectives. Reporting to the Executive Chairman of the Board of Directors, he has now relocated from Miami to the Dominican Republic, where Lantica Media is headquartered, joining CEO Antonio Gennari and President of Lantica Pictures, Albert Martínez Martín.

descarga (4)Allied Hispanic – a division of Allied Integrated Marketing – has hired Stephany Echepetelecu to lead marketing strategies for current clients and to broaden the division’s entertainment roster to include TV networks and musicians who are looking to expand their reach to Hispanic audiences.Echepetelecu joins Allied from FOX and RCN’s Spanish Broadcast Television Network, MundoFOX, where she spent the last four years overseeing marketing operations and the network’s launch, as well as serving as the executive producer of MundoFOX’s national news entertainment segments. She also acted as a liaison with FOX’s theatrical and home entertainment divisions to launch MundoFOX’s entertainment presence.Prior to MundoFOX, she spent eight years at AA Music Management – a joint venture with music mogul Irving Azoff – managing day-to-day strategies and production initiatives for artists such as Christina Aguilera, Jennifer Lopez, Jaci Velasquez, Bacilos, and Sofia Carson among others. In addition, she also has a 20-year history in the music industry having managed an impressive 12 albums, seven world tours and over 550 shows for top Latin artist Luis Miguel.

20d01d9Fútbol De Primera Radio Network (FDP), the Hispanic sports radio network, announced that broadcast sales executive Robert Pantanini is returning to Fútbol De Primera Radio Network as Executive Vice President Network Sales, effective immediately. Pantanini will once again lead the radio network’s sales force, focusing on 2016 Copa America Centenario, 2017 FIFA Confederations Cup, Mexican National Team matches, and FIFA World Cup qualifying matches leading into the 2018 FIFA World Cup Russia. Pantanini served as FDP Radio’s EVP, Network Sales from 2007 to 2015. During Pantanini’s tenure, he oversaw day-to-day operations and was responsible for growing the network’s client base and ad revenue.

vbvbvFormer Tribune Publishing, Time Inc., Meredith, and Condé Nast executive Jack Griffin has been named Senior Advisor at media M&A advisory firm DeSilva + Phillips.Griffin will serve as senior advisor, effective immediately.






descarga (2)Dan Brown has been promoted to the newly created position of VP, director of digital experience at 22squared. He was elevated from VP, digital design director.






Young Living Essential Oils, LC, an essential oils company, has announced the expansion of its Global Sales leadership team. Seven global key sales managers were promoted to higher leadership roles, empowering them to expand Young Living’s presence and member support around the world. In addition, U.S.-based sales leaders were hired to provide market-specific sales leadership throughout North America.New U.S. Sales leaders include:

Mildred Muniz, Director, Latino Market

Piedad Montoya-Kuhl, Regional Sales Director, U.S. Central

Jeff Krommenhoek, Regional Sales Director, U.S. West

Jeff Pearson, Regional Sales Director, U.S. East

descargaViacom Media Networks head of sales and marketing Jeff Lucas is said to be moving to Snapchat in July 2016 to replace Snapchat’s chief operating officer, according to Mediapost. Although both companies have said reports are inaccurate, neither have gone as far as to issue a full denial.







descarga (3)InSkin Media has appointed Julia Burton Brown as international sales director. She will report to chief commercial officer Steve Doyle. Burton Brown comes from  Axel Springer-owned publisher Aufeminin, where she was responsible for building the international sales offering. She has also held senior commercial roles at Swapit and Realbuzz.




Join us at PORTADA Mexico!

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

(Looking for your next Career move? Check out Portada’s new Career Board!)

For prior Changing Places editions, click here.

Diama Gabriel was recently appointed to a marketing and business development position at St. Jude Children’s Hospital. She previously worked at Batanga Media.

Jonathan HalvorsonJonathan Halvorson has been named General Motors director of global media strategy and branded entertainment. He was most recently global client director at Starcom MediaVest. He will replace Jaime del Valle Sansierra who left in late-2014.



j lucasJeff Lucas will oversee the entire ad sales unit at Viacom. Lucas was already in charge of ad sales for Viacom’s entertainment networks, including MTV and Comedy Central. He now adds Nickelodeon ad sales to his portfolio.



107313aTodd Pendelton, chief creative officer of Samsung Telecommunications of America and former chief marketing officer for the company, is leaving.  Pendelton joined Samsung in 2011 and was CMO for the launch of the company’s “Next Big Thing” campaign. Prior to joining Samsung, he spent 15 years at Nike.



3ySTijTI_400x400Tim Libby has been appointed senior VP and digital director at Starcom USA. He was previously senior VP of digital strategy at Ruder Finn. Prior to that he was VP, digital marketing, at Publicis-owned MSLGroup and also served as a group digital director at Horizon Media.



smithMelissa Smith has been named Executive VP and Group Director of Ogilvy’s New York Brand Marketing Practice, effective January 2015.She will report to Ogilvy PR/New York’s Managing Director Dr. Jennifer Scott, Smith is responsible for the strategic direction and growth of the New York Brand Marketing Practice. She will oversee the group’s client accounts, financial performance, talent, and business development initiatives. The Brand Marketing Practice services clients in the areas of brand positioning, product launches, consumer engagement, experiential marketing and media relations. Most recently, Melissa was a Senior Vice President at MSLGroup New York where she led global strategy and North America execution for a multi-million dollar, consumer packaged goods client.Previously, Melissa was Executive Vice President and head of the New York office for RL Public Relations + Marketing/Sportivo, a leading independent Hispanic communications firm. Prior to joining RLPR, Melissa was a Group Vice President at GCI Group in the consumer marketing practice of theNew York office. Melissa is a founding board member of the New York chapter of the Hispanic Public Relations Association (HPRA), and currently serves on its national board of directors.

images (1)Time Inc. CEO Joe Ripp has named Rich Battista the executive VP of Time Inc. and president of People and Entertainment Weekly. He will report to Ripp and starts his new role on April 6 based out of the New York headquarters.Battista, a 25-year veteran of the entertainment and media industry, joins Time Inc. from his previous role as CEO of Mandalay Sports Media. Battista’s new duties will include full operational oversight of growing the brands’ core businesses, as well as extending their print and digital properties across media platforms. And with experience leveraging content across television, film and digital while at Mandalay, it’s a safe bet he’ll bring that to People and EW. Battista’s entrance comes on the heels of People and Entertainment Weekly merging staff and a series of other executive-level staff changes.

Join us at PORTADA Mexico!


Get our e-letters packed with news and intelligence!