What: IMImobile, provider of end-to-end mobile engagement software and solutions, has launched DaVinci Social, a universal platform that provides tools for managing mobile and social media customer interactions.
Why is it important: Through this kind of solutions, brands will be able to have more meaningful interactions with their customers, in order to make smarter business decisions and implement the best, timely strategies.
IMImobile is a global provider of converged mobile and online technology platforms and content services to mobile operators and media companies (it has offices in India and London), and two days ago, during the Social Media Week in Mumbai, it released a new “universal platform” that provides enterprises such as banks, retailers, utilities, brands and broadcasters with the tools they need to listen, contextualize, respond, publish and analyze mobile and social media customer interactions.
DaVinci Social delivers a coherent, unrestricted view over the mobile and social landscape, allowing users to manage inbound and outbound content across SMS, MMS, email, Twitter, Facebook, Instagram and YouTube, all from one single dashboard.
Because multiple channels can be connected to the platform, users can build and deploy consumer engagement campaigns to grow an audience base, deliver instant customer service over mobile and social media channels, and publish or distribute user-generated content to multiple outbound channels.
With DaVinci Social, brands and companies can provide a complete customer experience by implementing customer services over mobile and social channels, improving customer satisfaction by real time listening and management of customer comments and feedback. Also, broadcasters can use DaVinci Social to quickly filter incoming audience communications for external publishing to other audience-visible channels, such as widgets, websites, on-screen overlays, mobile sites, second screens and presenter tablets.
As a matter of fact, DaVinci Social has already been used by some European and Asian broadcasters for a variety of television and radio shows, dealing with high volumes of traffic from multiple audience communication sources.
Sudarshan Dharmapuri, vice president of Product Management at IMImobile, said: “With consumers continuing to use a multitude of channels to communicate with brands, broadcasters and enterprises, having a tool for real time engagement is becoming key to stay relevant in today’s fast-moving market.”