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A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.

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  • FullSix Media by Havas

images (1)Havas Group is launching FullSix Media, its third full-service media network operating alongside flagship Havas Media and Arena Media. The new network, dubbed FullSix Media, was created on the foundation of FullSix Group, a Paris-based digital marketing services shop it acquired last year for $75 million.The new network, which launches Sept. 1, integrates FullSix with Havas’ preexisting Forward Media unit, to form a new global media services practices with operations across Europe, Latin America and the U.S, Mediapost reports.The new entity will be headed by FullSix Group Founder and CEO Marco Tinelli, former WPP exec.Tinelli joins the Havas Media Group’s executive committee.

 

  • GlaxoSmithKline Consumer Healthcare

4f04e6a303341df5bbe81beafdf29f33_400x400GlaxoSmithKline Consumer Healthcare consolidated its global agency roster to nine shops across advertising, digital, content, PR, expert marketing and shopper marketing to support its brands.Edelman has been appointed for content and PR.Media will continue to be managed by Omnicom’s PHD and WPP’s GroupM.

 

 

 

  • L’Oréal / IT Cosmetics

descarga (6)The French cosmetics giant L’Oréal is about to make its largest acquisition, according to a report published by Bloomberg. The French cosmetics giant has agreed to acquire IT Cosmetics in an all-cash transaction valued at US$1.2 billion.IT Cosmetics will join L’Oréal’s Luxe division.The acquisition is hoped to spur further growth in the North American market, compensating for the slowdown witnessed in Asia and Latin America.

 

  • Garbarino

descarga (7)Agency Don Connect has released “La cocina es nuestra” (“The kitchen is ours”,) Garbarino’s new campaign, which invites everyone to conquer their own kitchens and encourages to make any kind of recipe using the appliances Garbarino offers. The campaign includes a 50 ” and 15″ TV spots, graphics, social networks, SOPs and 3 videos with digital content. Garbarino’s media agency in Argentina is Zenith.

 

 

 

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A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.

CHECK OUT PORTADA’S INTERACTIVE DIRECTORY OF CORPORATE MARKETERS AND AGENCY EXECUTIVES TARGETING LATIN AMERICANS! If you want additional information or to acquire the database, please call Matt Eberhardt 347-961-9516 or e-mail him at matte@portada-online.comSEE A DEMO OF THE DIRECTORY!

 ::: Metrogas – Global Mind ::: GSK – PHD, Mediacom ::: Quilmes – Y&A ::: Hyatt Hotels Corporation ::: Fiat Mexico- agency MADE:::

Click here for previous Latam Sales leads editions

  •  Metrogas/ Argentina

descarga (4)Metrogas, a natural gas company supplier in Argentina, has selected Global Mind as its media agency. The agency will be responsible for managing the company’s communications through digital media. Global Mind has already begun working on a carbon monoxide prevention campaign. Metrogas joins the agency’s portfolio which includes brands such as Peugeot, Tarjeta Naranja, Epson and YPF, among others.

  • GSK/global

4f04e6a303341df5bbe81beafdf29f33_biggerGlaxoSmithKline, Pharma and consumer-health giant, has awarded its global media agency account, including part of GSK’s recently added Novartis health and vaccine business, to incumbents PHD and Mediacom.Incumbents for GSK and Novartis were invited to pitch for the more than US$600 million combined media business in the latest review, which followed the completion of GSK’s deal with the rival pharma giant. The deal granted GSK a 63.5% stake in a US$10 billion global joint venture, combining both companies’ over-the-counter consumer health-care operations. As part of the pact, GSK also acquired the bulk of Novartis’ global vaccines business and sold its oncology portfolio and rights for future products to Novartis.

  • “Ni más ni menos”/ Argentina

descarga (5)Quilmes beer brand has released its new commercial “Ni más ni menos” (“nothing more nor less”) created by the agency Y&A. The spot seeks to encourage young people to use the figure of the “designated driver.” It is the fifth piece that the company prodeces under the brand claim “If you drank, do not drive.” The spot, which already aired on television, can also be seen in Quilmes social networks: the Facebook Fan page, Facebook.com/quilmescerveza; Twitter, Quilmes_Cerveza; and the official YouTube channel of the brand, youtube.com/ Quilmes120Argentina.

  • Hyatt Hotels Corporation

UMVZTc4y_biggerHyatt Hotels Corporation and LATAM Hotels Corp have announced the opening of Hyatt Place Tegucigalpa, the first Hyatt Place hotel in Honduras located in the capital city of Tegucigalpa. The hotel brings the Hyatt Place brand’s intuitive design, casual atmosphere, and practical amenities, such as free Wi-Fi and 24-hour food offerings, to the Central American country.Hyatt Place Tegucigalpa is the first of five Hyatt Place hotels that are set to open in Central America over the next three years under the relationship with the hotel owners LATAM Hotels Corp. Upcoming Hyatt Place hotel openings include locations in Managua, Nicaragua; Guatemala City, Guatemala; San Salvador, El Salvador; and a second hotel in Honduras in San Pedro Sula. Currently, Hyatt Place hotels in Latin America and the Caribbean are located in Costa Rica, Panama, Mexico, Chile, and Puerto Rico.Located in the financial center of the city

  • “R is for Respect” 

MADE, the ad agency led by Yosu Arangüena and Cristian Rocha, has presented the campaign R is for respect for the launch of the FIAT SPORTING line. The new series consists of three models: F500 Sporting, Sporting Palio and Uno Sporting.Under the concept R is for respect, the agency developed a campaign that highlights the logo “R” that is common denominator in all three models of the line. MADE reinforced the spirit and the sporty design of the new Fiat presentations. Creativity announces the different personalities of each of the models while emphasizing respect that arouse in everyone.MADE works with Fiat for its launches in Mexico since 2014. FIAT SPORTING line is an innovative concept for signing, a line that commands respect and a new side of Fiat.

https://youtu.be/Z5XKC0boVpg

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.

CHECK OUT PORTADA’S INTERACTIVE DIRECTORY OF CORPORATE MARKETERS AND AGENCY EXECUTIVES TARGETING LATIN AMERICANS! If you want additional information or to acquire the database, please call Matt Eberhardt 347-961-9516 or e-mail him at matte@portada-online.comSEE A DEMO OF THE DIRECTORY!

 ::: American Airlines – Global ::: GSK-Novartis/ Global ::: Farmacias del Ahorro – Carat Mexico ::: “Fiat Happy Hour” – agency Niña ::: P&G – Coty :::

  • American Airlines/ Global

VnfmkRNI_400x400American Airlines’ global creative and media accounts are up for review as the marketer prepares to retire the US Airways brand after acquiring the rival carrier. American’s longtime agencies McCann Erickson, New York, and its affiliate in Dallas, TM Advertising, will defend the creative business. Fellow Interpublic agencies like UM handle American’s media internationally and TM works on the airline’s U.S. media. Those incumbents will also participate in the review, which AAR Partners is managing. A decision is expected by early October. Global media spending is estimated at US$60 million. In the U.S. alone, American Airlines spent just under US$30 million in media last year, according to Kantar Media.Read more.

  • GSK-Novartis/ Global

4f04e6a303341df5bbe81beafdf29f33_400x400 fUQmgECF_400x400GSK absorbed Norvartis’ consumer brands, including Excedrin, in a March deal. Now GlaxoSmithKline is conducting a global review of media planning and buying for its consumer healthcare brands.In March, GSK and Norvartis closed on a US$20 billion deal in which GSK absorbed Norvartis’ consumer brands and vaccines, and Norvartis took on GSK’s cancer drugs.As a result of the deal, GSK employed no less than three media agencies on its consumer business (PHD, MediaCom and Starcom), setting the stage for a consolidation among roster shops. Global media spending on the account approaches US$900 million. Starcom, which previously worked for Norvartis, is not participating in this contest, leaving GSK U.S. shop PHD against MediaCom, which works for GSK in overseas markets, sources said. In a statement, GSK thanked Starcom for its work on Novartis’ brands, which include Excederin, Theraflu and Lamisil. GSK’s over-the-counter brands include Aquafresh, Sensodyne, Nicorette and Tums.

  •  Farmacias del Ahorro/Mexico

BVO7DqTx_400x400From July onwards, the agency Carat Mexico adds the drugstore chain to its portfolio. The agency will be in charge of the  traditional and digital media strategy design, which next year will focus on the e-commerce and branded content areas. Carat Mexico, part Dentsu Aegis group, has clients like Sony, Skype, Hello Food! and DENTIX new Mexican operation.

  • “Fiat Happy Hour” /Argentina

descargaAgency Niña has created a new campaign for Fiat Under the slogan “Fiat Happy Hour” with the aim of alleviating the busiest time of the week. For two Fridays, Illia Highway’s toll were lifted for 60 minutes. Drivers could pass without paying or queuing and get faster to their homes. The campaign was created by Sebastian Reggiani and Guido Donadio, directed by Federico Gianotti and produced by Javier Vera, all part of Niña.

  • P&G / Global

Logo_400x400Procter & Gamble has agreed to part with much of its beauty business,  including brands like CoverGirl, Clairol and Wella, and give those to Coty in an operation of almost US$15 million.With this deal, which includes a total of 43 brands, the plan launched by P&G last year to get rid of 100 brands and 15% of its business in the area is “substantially completed.” When the process is finished, Procter will have given away 93 brands out  of 100. In total, the brands involved in the transfer to Coty had an advertising investment of approximately US$ 300 million in 2014, according to Kantar Media, and were almost all handled by WPP’s  agency Grey. Coty is requesting payment terms of 150 days for all the agencies participating in the global media review. The beauty brands in the agreement had sales of US$5.9 million in fiscal year 2013-2014.

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.

  • GSK – Global

After a review, GlaxoSmithKline announced that most of its global media business will go to units of GroupM and Omnicom Media Group.  According to Campaign, OMG agency PHD has retained the estimated £890 million (approximately US$ 1.3 billion) U.S. business and will also run the Canadian and West African markets.

  • Reprise Media – Miami (Panregional)

Reprise Media, a unit of Mediabrands Audience Platform, specialized in the field of digital marketing is creating a new unit in Miami to service Latin American and U.S. Hispanic clients. The new Miami based unit will be led by Osvaldo Pavez who adds this role to his current position of Digital Director, UM Latam.

  • Brahma – Paraguay

Brahma Paraguay has chosen JWT Argentina to manage its creative account in Paraguay.

  • American Express – Global

American Express is teaming with Vanity Fair magazine and Condé Nast Entertainment for “The Decades Series,” a collection of video clips that will commemorate the 100th anniversary of Vanity Fair. Each video will be devoted to a decade of the last 100 years and be created by filmmakers who include Judd Apatow (the 1990s), Don Cheadle (the 1980s), Bryce Dallas Howard (the 1960s) and Barbara Kopple (the 1930s). The video series will be available for viewing on a Vanity Fair Web site, the Vanity Fair YouTube channel and on a new American Express interactive brand channel, Amex Now.

 

What? Pharmaceutical giant GSK is splitting most of its global media planning and buying account between Group M and Omnicom Media Group (PHD).
Why it matters: GSK invests over US $1.5 billion annually in advertising.

After a review, GlaxoSmithKline announced that most of its global media business will go to units of GroupM and Omnicom Media Group.

According to Campaign, OMG agency PHD has retained the estimated £890 million (approximately US$ 1.3 billion) U.S. business and will also run the Canadian and West African markets. GroupM agencies will manage the rest of the world, with MediaCom expected to retain the £60 million (US $95 million) UK account. Dentsu, on the other hand, will manage media buying in Japan.

“This decision ends GlaxoSmithKline’s relationship with Publicis Groupe’s Starcom and Dentsu’s Carat, which previously worked on the business alongside PHD and Group M.”

Sam Singh, VP of Global Media at GlaxoSmithKline, said that with this move, the company intends to attain “simplicity and speedier deployment of best practices”.

 

What? Pharmaceutical giant GSK is splitting most of  its global media planning and buying account between Group M and Omnicom Media Group (PHD).
Why it matters: GSK invests over US $1.5 billion annually in advertising.

After a review, GlaxoSmithKline announced that most of its global media business will go to units of GroupM and Omnicom Media Group.

According to Campaign, OMG agency PHD has retained the estimated £890 million (approximately US$ 1.3 billion) U.S. business and will also run the Canadian and West African markets. GroupM agencies will manage the rest of the world, with MediaCom expected to retain the £60 million (US $95 million) UK account. Dentsu, on the other hand, will manage media buying in Japan.

“This decision ends GlaxoSmithKline’s relationship with Publicis Groupe’s Starcom and Dentsu’s Carat, which previously worked on the business alongside PHD and Group M.”

Sam Singh, VP of Global Media at GlaxoSmithKline, said that with this move, the company intends to attain “simplicity and speedier deployment of best practices”.

 

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