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Eddie ‘Piolin’ Sotelo

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Digital Agency Latin3 announced that Ivanna Gemignani is its new Director of Media Operations based in Buenos Aires, Argentina. With over 10 year’s experience, Ivanna joins the company to lead the operations of the Media Department and the relationships with the key agency accounts. After beginning her career in the digital world in Latin3 in 2004, Ivanna Gemignani continued her path in companies including  MercadoLibre.

Condé Nast has hired Pilar Guzman from Martha Stewart Living to be the new editor-in-chief of Condé Nast Traveler. Klara Glowczewska, who had been with the magazine since its launch and had spent the past eight years in the top editor’s spot, was fired Wednesday, sources told the New York Post.

Gwen Gonzalez is MARCA’s newest Account Supervisor. Based in Miami Gonzalez will focus on the agency’s acquisition and brand work for client DishLATINO. Prior to joining MARCA, Gonzalez worked at Accent Marketing, Arnell and Dieste in Miami and New York, working with major brands including Pepsi, Sierra Mist, SoBe Lifewater, Belvedere Vodka, General Motors, Farmers Insurance and Dunkin’ Donuts. MARCA also hired Amanda Taylor as Social Media Manager. Well-known as a co-founder of the Latino entertainment and lifestyle website Las Gringas Blog, Taylor has focused her career on developing strategic programs in the digital and social space for global, national and local brands in US Hispanic and Latin American markets. Most recently, Taylor managed online communities for Blackberry and Microsoft in Latin America.

Sirius XM Radio announced that Eddie ‘Piolin’ Sotelo, Spanish-language radio’s top personality, will launch a new entertainment channel on SiriusXM, anchored by his own daily, morning-drive show, “El Show de Piolin.”

Dan Lieberman is joining Fusion as a dayside anchor, correspondent and producer. Lieberman will be based in Miami and start on September 3. Lieberman is joining Fusion from ABC News, where he worked as part of “Nightline” and ABC News’ investigative unit.

WPP media shop MEC has reorganized the senior management of its North American operations, naming three president-level roles reporting to North America CEO Marla Kaplowitz. Rick Acampora has been promoted to president-client services and Eamonn Store to president-agency development, and Mark Jones joins from senior vice president of Viacom International, assuming Store’s previous role as president-global solutions.

 

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Sirius XM Radio announced that Eddie ‘Piolin’ Sotelo, Spanish-language radio’s top personality, will launch a new entertainment channel on SiriusXM, anchored by his own daily, morning-drive show, “El Show de Piolin.” Sirius XM’s announcement happens only two weeks after Piolin suddenly departed fro Univision in the wake of sexual harassment allegations.  At the time, experts argued that a comeback could be tricky. It turns out  Piolin’s abbility to come back has not been an issue at all.

Sirius XMPiolin, credited with popularizing the Spanish-language morning drive format in major Hispanic markets, will now have his first true national platform, reconnecting with his base of loyal fans while reaching new listeners nationwide who have heretofore been unable to hear his compelling, entertaining, and unpredictable style of radio. The addition of Piolin solidifies the SiriusXM Latino suite of channels as the most comprehensive lineup of Latino programming in radio today.
“I am honored SiriusXM believes in me.  As I tell my listeners, ‘We came to succeed.’ And now, as we step up to a new level, I will be doing that on the biggest radio platform possible,” said Eddie ‘Piolin’ Sotelo.  “I can’t wait to fly free and for the first time be truly available coast-to-coast.  I am excited that my listeners will be able to tune in to Piolin Radio at home, in the car or anywhere mobile.  I am looking forward to reconnecting with my fans and reaching out to new listeners everywhere across the country.”

“I am honored SiriusXM believes in me.  As I tell my listeners, ‘We came to succeed.’ And now, as we step up to a new level, I will be doing that on the biggest radio platform possible,” said Eddie ‘Piolin’ Sotelo.  “I can’t wait to fly free and for the first time be truly available coast-to-coast.  I am excited that my listeners will be able to tune in to Piolin Radio at home, in the car or anywhere mobile.  I am looking forward to reconnecting with my fans and reaching out to new listeners everywhere across the country.”

Piolin will host a live, four-hour call-in show.

“Piolin’s fans nationwide are loyal and supportive, and we are thrilled to welcome Piolin back to radio,” said Scott Greenstein, President and Chief Content Officer, SiriusXM. “With our growing Latino audience and our national reach, SiriusXM’s ‘Piolin Radio’ will truly be coast to coast.  Piolin will draw subscribers and advertisers alike, and represents our commitment to bring the best and most comprehensive lineup of Spanish-language radio programming to a nation of listeners.”

Piolin will host the live, four-hour call-in show, expanding on the format that made him the most popular Latino radio host in the United States. Building on the fast wit and humor he is known for, “El Show de Piolin” will include lively discussion of the day’s events, surprise interviews with celebrity guests, listener call-ins, pranks, music and much more. He will welcome a wide range of guests–Hollywood stars, musicians, athletes, comedians and politicians. His previous guests have included President Barack Obama, First Lady Michelle Obama, and Mexican President Enrique Pena Nieto, comedian George Lopez, and entertainers Will Smith, Jennifer Lopez, Pitbull, Vicente Fernandez, as well as legendary athletes Oscar de la Hoya and Cuauhtemoc Blanco.  As always, he will also take on weightier subjects such as immigration reform and voter registration, issues he unwaveringly advocates.

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