Coca Cola México


Sales Leads LatAm is a summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.

For prior Sales Leads LatAm editions, click here.

  • Fandango 

Fandango in Sales Leads LatAm

Fandango Latin America, the region’s leading online movie ticketing service, announced that it is leveraging CleverTap’s Intent Based Segmentation (IBS) capability to improve marketing results and accurately predict campaign ROI. IBS helps the Fandango team optimize purchase experience, increase retention rates and improve outcomes for undecided users with personalized content. IBS is a segmentation technique that uses CleverTap’s Coeus Data-Science Engine to segment an audience based on how high (or low) their intent is to perform (or not perform) a set of actions such as uninstalling an app or purchasing a ticket. Using three Intent Segments – Most Likely, Moderately Likely and Least Likely – IBS enables highly-targeted messaging campaigns that drive niche user groups toward a path of conversion. Fandango LATAM is moving away from static rule-based marketing to goal-based marketing that identifies the most likely customer segments to accomplish an outcome based on dynamic, real-time digital interactions of users for a much more contextual and scalable approach.


  • Linio Colombia 

Linio Colombia in Sales Leads LatAm

Ingenico ePayments, the ecommerce division of Ingenico Group, announced that it will provide Linio Colombia with advanced payments services, offering its customers an enhanced shopping experience. Linio is a leading online marketplace in Latin America where customers demand smooth and intuitive payment. Ingenico will lead this effort by providing optimized payment solutions to Lino’s customers. Linio and its shoppers will benefit from Ingenico’s extensive experience working for leading ecommerce companies and global partners in more than 170 countries. Ecommerce is one of the most developed sectors in Colombia. Sales have increased by more than a whopping 230 percent from 2013 to 2017.



  • JetBlue 

Jetblue in Sales Leads LatAm

JetBlue announced it will introduce new nonstop service between New York’s John F. Kennedy Airport (JFK) and San José, Costa Rica’s Juan Santamaría International Airport (SJO) beginning November 1, 2019 (a). Service will operate three times weekly on Fridays, Sundays and Tuesdays.San José – Costa Rica’s capital and largest city – is home to more than 300,000 people and boasts museums, parks, cultural spots, as well as a variety of bars and restaurants. It also serves as a central jumping off point for travelers interested in hiking, visiting rain forests or exploring national parks.New York-JFK service in San José will complement JetBlue’s daily service between Costa Rica’s capital and the airlines’ focus cities in Fort Lauderdale and Orlando. Additionally, JetBlue also offers nonstop service, including seasonal Mint flights, to Liberia, Costa Rica from the airline’s home at New York-JFK. JetBlue first began serving Costa Rica with San José service more than a decade ago in March 2009.



  • Isolite

Isolate in Sales Leads LatAm

Latin America’s second-largest Coca-Cola bottler, Arca Continental has rolled out its Isolite functional soft drink brand. Produced and developed in Mexico, the coconut water-based beverage aims to bring hydration levels to consumers exposed to high temperatures, strenuous work conditions or to avoid a hangover.Isolite, which will be available in three flavours, was created by the Coca-Cola Center for Innovation & Development in the country. The brand has also secured ‘official rehydrator’ status for the Mexican Red Cross.Earlier this year, Arca confirmed a MXN13bn (US$680m) investment this year across its operations in Mexico, the US and South America.





Sales Leads LatAm is a summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.


  • Ford Motor Company 

Driving Dreams 2019 in Sales Leads LatAm

Ford Motor Company Fund, the philanthropic arm of Ford Motor Company,  returned to Panama to kick-off Ford Driving Dreams 2019 with a day of high-energy and goal-setting activities for 300 middle school students. It has invested more than US$400,000 in educational scholarships, grants and resources in Panama.The event was for students with good academic standing from ten public schools located in some of the most vulnerable areas of the province of Herrera, San Miguelito.The students from the participating schools will have the opportunity to compete in the “What Drives Your Dreams?” essay contest to win scholarships. These scholarships will help students and their families defray the cost of school supplies, books, transportation, and other basic needs that often prevent students from completing the school year and moving on to the next grade. Ford Driving Dreams was designed by Ford Motor Company Fund to help youth graduate on time and pursue higher education. The initiative has impacted more than 200,000 students across the United States, Puerto Rico, and Latin America since it was launched in 2012.


Join us at PORTADA Mexico!

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.

To subscribe to Portada’s Interactive Database of Marketers targeting LatAm consumers, please contact Sales Research Manager Silvina Poirier silvina@portada-online.com.

For prior Sales Leads LatAm editions, click here. 

  • Shell

European oil giant  Royal Dutch Shell plc has opened its first service station in Mexico. With this latest move, the company sets foot in the Mexican retail fuel market. This is a milestone event for Shell since Mexico is the second-largest economy in Latin America and its gasoline market is the fifth-largest in the world. The development is likely to offer the company multiple growth opportunities and boost its revenues. The company’s first gas station includes a convenience store and is located in the northwestern suburb of Mexico City. Shell is the largest fuel retailer in the world with over 43,000 gas stations in around 80 countries worldwide.  The company will also be expanding its network of service stations in other developing economies like India, Brazil, China and Indonesia over the next decade.  In Mexico, Shell intends to invest around US$1 billion over the next 10 years as part of its retail expansion plans.

  • Park Hyatt

Hyatt Hotels Corporation announced two new luxury hotel developments in Los Cabos and Mexico City, Mexico under the Park Hyatt brand. These two high-end properties, designed to meet the needs of the discerning global traveler, mark the anticipated debut of the Park Hyatt brand in the country, and will join the brand’s global portfolio in locations such as Bangkok, Paris, Tokyo, Vienna, Milan and Zurich, as well as two sister hotels in Latin America: Palacio Duhau-Park Hyatt Buenos Aires, and Park Hyatt Mendoza.

To get detailed contact information about the DECISION MAKERS BEHIND THESE CAMPAIGNS AND ACCESS AN INTERACTIVE DATABASE OF MORE THAN 2,500 MARKETERS targeting LatAm consumers, please contact Sales Research Manager Silvina Poirier silvina@portada-online.com to activate your subscription.

  • Hoteles City Express

Hoteles City Express has announced the opening of City Express Plus Medellin and City Express Junior Tuxtepec reaching 130 hotels in operation and more than 14,600 available rooms.City Express Plus Medellin has 141 available rooms and is a 100% owned hotel. Hoteles City Express reinforces the strength of its brand in Latin America with this opening – the sixth for the Company in the region, and the fourth in Colombia. This property will serve business travelers visiting a city with significant economic growth potential.City Express Junior Tuxtepec has 105 available rooms and is a property under a franchise and administration agreement. This hotel is the third that the Company has in the state of Oaxaca and it is expected to benefit from the robust industrial and agricultural activity of the Pacific corridor.

  • Coca-Cola

The Coca-Cola Company, its Mexico and Latin Center business units, along with The Coca-Cola Company’s philanthropic arm – The Coca-Cola Foundation –pledged additional financial support to communities recovering from recent natural disasters across Mexico, Puerto Rico and the Caribbean Islands. The new pledges include: The donations build on the US$2 million The Coca-Cola Foundation previously granted to The American Red Cross for relief efforts across the Caribbean Islands and the southeastern U.S. following Hurricanes Irma and Harvey.Coca-Cola System associates have also come together to provide assistance and support through the Coca-Cola Employee Disaster Relief Fund to their fellow system co-workers who have been evacuated from their homes and are without basic necessities in affected areas. The Coca-Cola Company is matching employee contributions up to US$100,000.With the addition of today’s new pledges of support, The Coca-Cola Company and its business units in Mexico, Latin Center and the United States, along with The Coca-Cola Foundation, together have contributed US$6.4 million to support disaster relief and recovery efforts across the hardest hit areas over the past month.

We have incorporated new features to the interactive database of corporate marketers and agency executives targeting LatAm consumers:
New Leads: Weekly more than 20 new leads uploaded to the Database by the Portada team as well as the contacts related to the above weekly Sales Leads column written by our editorial team.
Download the Database: Download the full Database in Excel Format.
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@Shell @HyattTweets @CocaColaCo  @CityExpressMX

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.

Coca-Cola – Mexico ::: Amway / Sanissísimo – Grupo Ogilvy ::: Braskem – África ::: Autozone / Lowe’s – Havas Media Monterrey ::: McDonald´s – Draftfcb y 1to1 ::: edding – Grupo Básicos ::: Sato Brazil – WMcCann ::: Suzuki Argentina – El Vestuario ::: Tommy Hilfiger – Mexico ::: MEC – Argentina ::: Diana Alarcón – Undurraga y CVNE :::

Coca-Cola – Mexico

Coca-Cola brought the FIFA’s cup to Mexico for the third time to start the activities planned in the framework of 2014 Brazil World Cup celebration , for which the company will tour the country’s capital, Monterrey, and then go to the United States and Canada .

The trophy tour will be accompanied by Carlos Caetano Bledorn Dunga, former World Champion with the Brazilian National Team in the United States 94, and Christian Karembeu, former World Champion in France 98.

Amway / Saníssimo – Mexico

Ogilvy has announced new accounts for the 2014 in Mexico. The agency will be working with Amway, Pfizer Healthcare, Saníssimo – Bimbo- and Buró de Crédito.

Braskem – Brasil

Braskem, the Brazilean petrochemistry, has chosen África as its creative agency. The agency will be in charge of a new brand positioning

Autozone / Lowe´s – Mexico

Havas Media Monterrey has announced it will work with Autozone, one of the largest chains of spare parts, accessories and auto parts at national and international level. In addition, the agency started activities with Lowe´s worldwide, considered the second largest chain in the industry of construction and home decoration.

McDonald´s – Spain

Draftfcb and 1to1 are new digital agencies of McDonalds in Spain for the next three years. Draftfcb will be in charge of the digital strategy and social networks while 1to1 will be in charge of e commerce and fidelization.

Sato – Brazil 

WMcCann has won the Sato Brazil account.  WMcCann will be in charge of the corporate communication and b2b business . The agency already works with 3M, Jequiti, Sumitomo Group and Hospital São Luiz, among others clients.

Suzuki – Argentina

El Vestuario has been picked by Suzuki Argentina to produce the re-launching and re branding of Suzuki in Argentina.

Diana Alarcón – Mexico

Diana Alarcón will now handle the Undurraga account and CVNE. She also handles Grupo Emero, CAT; Champagne Louis Roederer, Vanguardias Modernas, BoConcept and Faber-Castell in the country.

JWT – Rugby World Cup – Global

JWT London has won the pitch to manage the 2015 Rugby World Cup account. Abbot Mead Vickers and Mindshare were the contenders. The brief includes tournament promotion and boosting ticket sales.

Budweiser – Global

Budweiser has confirmed its plans to end its sponsorship of the FA Cup at the end of the 2014/15 season. The brand will focus its attention on its deal with FIFA to sponsor the next three World Cups.

WorldPay – Global

Payment and risk services provider WorldPay has appointed global marketing and technology agency DigitasLBi as its lead global strategic digital agency. The appointment follows a five-way pitch. DigitasLBi will now work in partnership with WorldPay to develop and execute a global digital strategy across bought, owned and earned digital channels.

Microsoft – SMV – Global

According to Ad Age, Microsoft inked a partership with Starcom MediaVest Group that commits the agency to buying inventory across Microsoft properties such as Skype, Xbox and MSN. At the same time, SMG is also Microsoft’s media agency, and they’re fighting to retain the business.

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

Ángel Riesgo – DDB Latina ::: Soledad Izquierdo – Coca Cola Latin America ::: Patricia Vázquez – Coca Cola Mexico :::  Luis Bolio – Turner Mexico ::: Amy Hood – Microsoft ::: Fernando Martínez Corbalán – JWT Spain  :::  Ivar Rodríguez – Dieste

Ángel Riesgo

Angel Riesgo has been named Corporate Director of DDB Latina. Riesgo will be in charge of developing global business for Latin America, Spain and the hispanic market in the US.
Riesgo reports to Juan Carlos Ortiz, President of DDB Latina.


Soledad Izquierdo - Coca Cola - Latam 156

Coca Cola has appointed Soledad Izquierdo as its new Corporate Communications Manager for Latin America and Patricia Vázquez as Corporate Communications Manager for Mexico.

Izquierdo has been working for the company for more than 20 years. Vazques has a degree in Economic journalism in “Complutense y la Asociación de Periodistas de Información Económica (APIE)”.

Luis Bolio - Turner MéxicoTurner Mexico has promoted Luis Bolio to General Manager. He will be in charge of developing the strategy for all the operational units and will report to Juan Carlos Urdaneta, President, Turner Latin America.




Amy Hood - Microsoft

Amy Hood has been named Financial Director of Microsoft. She will be replacing Peter Klein, who will be leaving the company in July.




Fernando Martinez Corbalan - España - JWTFernando Martínez Corbalán  has been appointed Head of digital of JWT Spain. Corbalán will report to Pepe Chamorro, General Manager of the agency.



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