Andrew Benett


People change positions, get promoted or move to other companies. Portada is here to tell you about it.

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Sabio Mobile, a smarter technology-driven mobile ad platform, has announced two new hires: Andrew Polsky has been appointed Senior Vice President of East Coast Sales & Total Market Strategy, and Jean Yap-McNamara as Creative Director.

As the SVP of Sales, East, Andrew Polsky will hold a key leadership position in expanding Sabio’s client base on the East Coast through Sabio’s App Science capabilities. Polsky comes to Sabio from Adsmovil where he oversaw brand partnerships and revenue growth for the mobile ad network, including direct and programmatic business lines reaching 28 million U.S. Hispanics.

As Creative Director, Jean Yap-McNamara will lead Sabio’s creative team in delivering impactful mobile experiences to  brands Sabio currently works with. A digital advertising veteran of 14 years, Yap-McNamara comes to Sabio from AdColony/Opera Mediaworks where she played a key leadership role responsible for creating mobile experiences working across a diverse range of renowned brands.


MARC USA President/CEO Michele Fabrizi announced that Dave Buklarewicz has joined the agency as EVP/Executive Media Director. Buklarewicz comes from Havas Media in Boston. MARC USA provides media services for AOR clients such as Rite Aid, Payless ShoeSource, the Pennsylvania Lottery, Belle Tire and others as well as media-only clients including Five Star Senior Living and Kaleo.





Andrew Benett will be global chief commercial officer at Bloomberg Media, a newly created role. In addition to handling standard ad sales, marketing and consulting services for the international media property, Benett will also help to “build out a group within Bloomberg Media ‘that will be competing’ with creative and public relations agencies,” in his own words.




Accenture Interactive has promoted Jamie Posnanski to head of digital content. The firm’s content operation has over 7,000 employees globally spanning strategy, creative and production, management, distribution and other disciplines within the sector. He replaces Donna Tuths, who has left the company to explore other career opportunities. Previously Posnanski was managing director. He joined Accenture in October 2012 with the acquisition of avVenta Worldwide.




Turner, the cable TV network group, has promoted advertising executive Amit Chaturvedi to EVP, revenue operations and product management. Chaturvedi will be responsible for oversight, direction and management of Turner’s TV advertising operations division, as well as advertising products and product strategy on other Turner platforms. Chaturvedi had been SVP, revenue operations and platforms and had been with Turner since November 2015. He will report to Lenny Daniels, president of Turner Sports.Turner owns and operates various brands, including Adult Swim, Bleacher Report, Boomerang, Cartoon Network, CNN, ELEAGUE, FilmStruck, Great Big Story, HLN, iStreamPlanet, Super Deluxe, TBS, TCM, TNT, truTV and Turner Sports.


NBCUniversal Telemundo Enterprises announced the appointment of Francisco Ponce to the position of Vice President of On-Air Talent Management. In this role, he will oversee on-air talent relations, helping to develop and execute a unified on-air talent strategy across the division. Ponce will be based in Miami and will report to Claudia Foghini, Executive Vice President, Talent and Production Management Services at Telemundo Networks and Studios.Ponce will help facilitate the promotion of Telemundo and Universo on-air talent across all NBCUniversal platforms and he will work closely with the sales teams to identify and coordinate on-air talent for partnership opportunities.Previously, Ponce was CEO and President of In2ition Entertainment.




Dentsu Aegis Network announced the appointment of John Lee, Merkle’s chief product and data officer, to global president of MerkleONE, to oversee the global roll out of the people-based ad-targeting strategy and platform.Lee will oversee the development and roll out of M1 in the United States, reporting to David Williams, CEO Merkle, and John Murray, president, Amplifi Global. The change comes from the acquisition of Merkle in 2016 for a reported US$1.5 billion.



Publicis Communications has promoted Lizzie Dewhurst to global PR and communications director.She will be responsible for the messaging around the group’s creative agencies including Leo Burnett, Saatchi & Saatchi, Publicis Worldwide and Marcel, alongside several others.





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People change positions, get promoted or move to other companies. Portada is here to tell you about it.

(Looking for your next Career move? Check out Portada’s Career Board!)
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descargaVidaPrimo, the multi-platform network for Latin Rhythm music, has named Stephen Brooks as Executive Vice President and General Manager. Brooks will help expand the music network so that it can be accessed on any device and through any service, uniting both music fans and interested brands in the process.Brooks has spent the last eighteen years working in content marketing and distribution for major entertainment companies Technicolor, Paramount Pictures and Warner Home Video. Prior to joining VidaPrimo, Brooks provided business planning and strategic support services to a multitude of entertainment technology startup companies.


descarga-2Allied Integrated Marketing expands its multicultural services to three core audience segments, developing culturally relevant and rich communication strategies. Allied first launched its multicultural practice with Allied Hispanic, then expanded to African-American audiences with Allied Moxy, and now adds LGBTQ marketing to its service portfolio with Allied Pride.  As Allied Hispanic marks its five-year anniversary, it is rebranding to Allied Contigo, the only agency with experienced bicultural marketing specialists and bilingual teams on the ground in top U.S. Hispanic markets.

Marcella Cuonzo, who leads the division, is being promoted to Senior Vice President.

Vanessa Krause is being promoted to Vice President of Hispanic Field Marketing.

aaeaaqaaaaaaaaiyaaaajdlkmjcxymrjlwm1mzctndy5nc04yjgwlwvizmnintiyzte2zaErika Bennett, from Allied Moxy, is being promoted to Senior Vice President.

The company is also launching Allied Pride, which will focus on authentic campaigns that connect entertainment and lifestyle clients with the LGBTQ community. Utilizing Allied’s network of 22 offices throughout the U.S. and Toronto, Allied Pride will develop market-specific campaigns that reach LGBTQ communities at the the local and national level.

karinaAfter 6 years as a Partner and CEO of Anomaly New York, Karina Wilsher becomes Global Chief Operating Officer effective January 1st 2017, reporting to Founding Partner & Global CEO Carl Johnson. In her role as Global COO Karina will focus on three key areas: being accountable for key global clients as they work with any and all of Anomaly’s six offices from LA to Shanghai; shaping the company’s global vision and execution of the 7th Floor-the ever expanding internal creation/production capabilities; and helping guide and support the Partners of Anomaly’s businesses in Amsterdam and London within an expanded vision for Europe.

frankeAt the same time, after 10 years with the company – 6 in New York and then 4 as Partner & CEO of Anomaly Toronto- Franke Rodriguez will add the role of CEO Anomaly New York to his responsibilities. Franke Rodriguez is already a successful Anomaly office CEO and his focus in adding New York responsibilities will be to simultaneously manage its evolution to a data-centric organization whilst ensuring the surging office doesn’t miss a beat after it’s most successful year ever.




isobar-souza-300Claudio de Souza has been appointed VP at digital marketing agency Isobar U.S. where he will work on developing global accounts and also oversee the agency’s General Motors account. DeSouza, a 14-year veteran of Isobar, was most recently VP of business and operations at Isobar Brazil.




descarga-3Havas Worldwide has created group chairman roles for four world markets — North America, France, UK and Spain. Andrew Benett, who serves as global CEO of Havas Creative Group, will be group chairman of North America.





descarga-4John Harrobin, chief marketing officer for NBC Universal’s Content Innovation Agency, is leaving the company. Mr. Harrobin joined NBCU in December 2015 from Verizon. NBCU will not replace Mr. Harrobin and plans on reogranizing the group.




riqbvq8l_400x400WPP’s agency Brand Union has promoted Christina Falzano to head of its New York office as Managing Director. She’ll report to Toby Southgate, the agency’s global CEO. Prior to this position, Falzano was Executive Director, Client Services at the agency and managed client relationships and initiatives for brands including IHG, Pernod Ricard, CBRE and Dell.   As head of the New York office Falzano will continue to play a lead role in developing and driving business.

What: Havas Creative Group is relaunching Havas EHS and Havas Discovery as a new brand that will be called “Helia” and will also be expanding the agency’s offering internationally. The LatAm expansion, with offices in Sao Paulo (Brazil) should take place during the third quarter of 2015.
Why it matters: The firm will also be expanding the agency’s offering internationally and extend its reach to include additional agencies within the network in APAC , Africa and Latin America regions. Andrew Benett, Global CEO, Havas Worldwide and Havas Creative Group, talked with Portada on this recent launch and expansion.

0L4pRO5N_400x400Havas Creative Group has announced that it is relaunching Havas EHS and Havas Discovery. The new brand will be called Helia and will also be expanding the agency’s offering internationally.

This expansion will create a go-to-market brand across the US (Chicago, Richmond, Baltimore, and New York), Europe (London, Cirencester, Warsaw), and China (Shanghai). The Helia group will start with a combined data-related revenue of over US $70 million, more than 200 data scientists, 700 staff, and a client roster that includes Unilever, easyJet, IBM, Diageo, Sony PlayStation, Liberty Mutual, and DISH.

Helia further extends its reach to include additional agencies within the network and expand into APAC (Sydney and Singapore), Africa (Cape Town), and Latin America (São Paulo)

This international growth will continue to gain momentum throughout 2015, as Helia further extends its reach to include additional agencies within the network and expand into APAC (Sydney and Singapore), Africa (Cape Town), and Latin America (São Paulo). This expansion is part of Havas Creative Group’s commitment to creating a global network that will redefine the face of data as it relates to creative and digital. It reflects Havas’s belief that data is at the core of its continued growth.

It reflects Havas’s belief that data is at the core of its continued growth.

j_SdyAZj_400x400Andrew Benett, Global CEO, Havas Worldwide and Havas Creative Group, talked with Portada on this recent launch and expansion:

Portada: What is meant exactly by Data Revenue? 

Andrew Benett: “It’s the current cumulative revenue for the entities being rolled into Helia, all of which conducting work that is based in data-driven marketing, whether big data consulting or CRM work.”

Portada: We understand that this is only creative and is not related at all to Havas media operations, right? 

Andrew Benett: “Yes. However media independents are not allowed to operate in Brazil so the configuration there is always somewhat different as ad agencies also carry media buying/planning duties.”

Portada: Can you provide details about the U.S. expansion and how it particularly affects the U.S. Hispanic market? 

Andrew Benett: “With our Havas Latino offering in the U.S. we are doing some great Hispanic work and Helia could play a role in helping marketers that focus on Hispanics be smarter through data-driven thinking.”

Portada: Details about the Latin Expansion. When will it be and where (we understand it will be headquartered in Sao Paulo). 

Andrew Benett: “Indeed, our operation will be based out of São Paulo and we expect roll-out not before the third quarter of 2015. Currently, Havas Digital in Brazil is already a large operation with more than 200 employees in São Paulo and a digital production hub in Recife that has just been launched. Once this last operation is consolidated, we will concentrate on the launch of Helia.”

Led by Havas EHS Group CEO Tash Whitmey, Havas Worldwide Chicago Group President Paul Marobella, and Havas EHS Group COO Matt Fanshawe, and supported by dedicated leads in each office, Helia marks a significant step forward in Havas Creative Group’s continued evolution of its structure, operations, and offering to deliver best-in-class creativity, technology, and data to its clients. Extending its global footprint in 2015 will play an important role in enabling Helia to further grow its offering and client base into the future.

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