Tag

advertising campaigns

Browsing

New York City-based advertising agency Wing has launched an online campaign aimed at increasing awareness and educate millennials about AIDS and other sexually-transmitted diseases.

The pro-bono campaign, for the non-for-profit Red Hot Organization, includes a hidden camera stunt in which a young, attractive female walks into a bar and exchanges phone numbers with young men. Upon leaving the bar, each man starts receiving hundreds of text messages detailing her sexual history – from various partners. “Robert, I slept with her once;” or “We did it three times in college;” and “I cheated on her.” A final, reminder text message says: “Don’t get more than their number. Protect yourself.”

The video (watch it below) puts a spin on the singles scene and its preferred method of communication, text messaging, to demonstrate that choosing a new sex partner puts you in contact with all their previous partners. The video is in English, but it can be seen in Spanish by clicking on the Closed Captions (CC) link at the bottom of the video.

[youtube https://www.youtube.com/watch?v=bwHEot0BrFY]

2631759-InterContinental-MIAMI-Hotel-Exterior-2

Let the fun start! Portada’s Latin American Advertising and Media Awards reward excellency in Latin American (panregional) advertising campaigns and in start-ups/media companies targeting pan-latin audiences (Latin America, U.S. Hispanic and the Iberian Peninsula!).

Award Winners will be announced at Portada’s 2013 Latin American Advertising Media Summit, June 4-5 at the Intercontinental Hotel in Miami.

Click here to register for the Summit and/or the Latin Content Marketing Forum!

THE 9 CATEGORIES!

  • Top Latin Content Marketing Campaign
  • Top Content Provider to Latin Audiences
  • Top Latin American Digital Media Agency
  • Top Digital Media Innovator in the Latin World
  • Top Panregional Advertising Campaign
  • Top Panregional Digital Advertising Campaign
  • Top Panregional Integrated Campaign
  • Top Panregional Advertising and Media Professional of the Year
  • Top Latin American Media Innovation

Start the fun and enter your candidates!

2631759-InterContinental-MIAMI-Hotel-Exterior-2

Let the fun start! Portada’s Latin American Advertising and Media Awards reward excellency in Latin American (panregional) advertising campaigns and in start-ups/media companies targeting pan-latin audiences (Latin America, U.S. Hispanic and the Iberian Peninsula!).

Award Winners will be announced at Portada’s 2013 Latin American Advertising Media Summit, June 4-5 at the Intercontinental Hotel in Miami.

Click here to register for the Summit and/or the Latin Content Marketing Forum!


THE 9 CATEGORIES!

  •      Top Latin Content Marketing Campaign
  •      Top Content Provider to Latin Audiences
  •     Top Latin American Digital Media Agency
  •     Top Digital Media Innovator in the Latin World
  •     Top Panregional Advertising Campaign
  •     Top Panregional Digital Advertising Campaign
  •     Top Panregional Integrated Campaign
  •     Top Panregional Advertising and Media Professional of the Year
  •     Top Latin American Media Innovation

Start the fun and enter your candidates!

Get our e-letters packed with news and intelligence!