V & V Supremo Foods, Inc., Hyundai, FEMA & Ad Council …. and other brands targeting the U.S. consumer right now. Check our prior Sales Leads columns.
V & V Supremo Foods, Inc.
Award-winning producer of Mexican cheese, crema, and chorizo, V&V Supremo® Foods, Inc., has announced a new inspirational video series, ‘Inspira.‘ The series — a first of its kind in the industry — is broadcast across the company’s social media platforms and features interviews of prominent business patrons including restaurateurs, retailers, and distributors. The interviews were conducted remotely by Gilberto Villaseñor II, Chief Visionary of V&V Supremo Foods, Inc., during the Covid-19 pandemic. Villaseñor describes the ‘Inspira’ series as sharing hope and connecting the community from all sides — business owners, distributors, and consumers.The team at V&V Supremo Foods wanted to inspire the community with stories of those who overcame significant hurdles during their rise to success, especially during the pandemic, when entrepreneurs and businesses of all sizes went through turbulent times.There are two main components to every ‘Inspira’ story: History and Community and Success Stories.Every patron shares some advice on success in the interviews, including Owner of Taxco Produce, Alfredo Duarte.The interviews also touch on the Covid-19 pandemic as business owners suddenly had to adhere to new restrictions and consider the health and safety of their guests and employees.
In an effort to further improve the online car-buying experience for prospective buyers, Hyundai and Amazon Ads have tied up to further improve the digital outlet which is called Evolve. Customers in the US can log on to Amazon shopping website and check out the models available from all participating dealerships and even begin the car-selection process on the Amazon website itself. A press statement from Hyundai reports that a customer in the U.S. can now check out models available on the company’s platform on Amazon, configure a chosen car, check its price, locate real-time inventory and even contact dealerships nearby to finalize the buying process. Hyundai’s Evolve has been present on Amazon since 2018 but these new updates may further improve the process of both considering and buying a new model. “Our mission is to be the leader in a seamless, digital and transparent retail experience in partnership with our dealer body,” said Jose Munoz, President and CEO, Hyundai Motor North America. “The events of the last 18 months have made it clear that many consumers want a car buying process that aligns with how they purchase nearly everything else in their life. Amazon is a leading retailer and we’re excited to continue collaborating with them on digital retail experiences.”
Mercedes-Benz USA announced the launch of several interactive initiatives to educate consumers across the country about the brand’s first line of electric vehicles, Mercedes-EQ. Consumers in 20 U.S. cities will have the chance to test drive the first vehicle from the line, the all-new 2022 EQS Sedan, which officially arrives in the U.S. market later this fall. Later this month, the luxury automotive brand will also open the first of three Mercedes-EQ Experience brand centers in New York City, where guests will be able to learn more about its commitment to an electric future. The local test drives simultaneously kicked off in Las Vegas, NV and Orange County, CA on October 6. At the test drives, attendees will enjoy a complimentary 30-minute drive to experience the technology, design, functionality, and connectivity of the EQS Sedan. Each ride will be accompanied by a product specialist who will serve as a right seat passenger. Attendees will also have access to the Mobile Experience Center, a hub where they will experience the pinnacle of electric luxury, in addition to an interactive digital experience educating them on the charge and range capabilities of electric vehicles. On October 11, the Mercedes-EQ Experience will open its doors in the Meatpacking District of New York City, located at 60 10th Avenue, and will remain open through December 1. The Mercedes-EQ Experience will bring to life next generation innovations of Mercedes-EQ. A range of curated, immersive experiences will touch on the themes of a sustainable future, progressive luxury, and education on the vehicle’s charge and range capabilities. An additional Mercedes-EQ experience will open in Santa Monica, CA from November 15-December 15, with a final center opening in early 2022. “We are so excited to provide our U.S. consumers with a luxury electric offering with the new EQS Sedan. Through these local initiatives, we want to make it as easy as possible for drivers across the country to learn about the new Mercedes-EQ family of vehicles, and ultimately, feel comfortable going electric,” said Monique Harrison, Head of Brand at Mercedes-Benz USA.
FEMA & Ad Council
In recognition of National Preparedness Month and Hispanic Heritage Month, FEMA and the Ad Council released new Ready Campaign PSAs, developed specifically for the Latino community as part of FEMA’s approach to advance accessibility and cultural competency in boosting the nation’s preparedness. The new “Prepare to Protect” PSAs in Spanish and English inform people living in communities across the country how to prepare for natural disasters. These new PSAs represent a first for FEMA with the specific focus on the Latino community and will supplement the other elements of this year’s campaign’s work to reach all audiences around the nation.According to the U.S. Census Bureau, the Latino community is the fastest growing community in the nation, growing by 23% over the last decade. This growth drove FEMA’s focus for this year’s Ready Campaign to help all residents better prepare for disasters.FEMA’s Ready Campaign PSAs were developed pro bono by Lopez Negrete Communications in coordination with the Ad Council. FEMA’s very own Hispanic/Latino Employee Resource Group was also tapped to help shape the ads. Throughout the month, Ready will emphasize unique aspects of preparedness, including making a communications plan, building a kit and teaching communities how to engage their families on emergency preparedness.FEMA is putting equity front and center and is committed to accessibility and leveraging cultural competency across the agency to better communicate with all cultures. This new, evolving approach builds on the work the agency is promoting to help the people FEMA serves and its workforce understand and practice emergency preparedness.These PSAs build upon the annual month-long Ready Campaign activities that kicked off with President Biden’s proclamation for the month. The Ready Campaign continues to release other creative content to engage communities to promote the steps to prepare for disaster in a variety of languages to help everyone have access to critical and life-safety information.
Gayo Azul Cheese
The makers of Gayo Azul, the delicious Hispanic cheeses with a Dutch influence, are giving away a Gayo Azul Blue Rooster-Inspired Chicken Coop. The giveaway is a nod to their Blue Rooster logo, which is the translation of Gayo Azul.Whether you already have chickens or have always wanted to invest in some feathered friends, now’s the time to join in on the fun and enter Gayo Azul‘s coop giveaway, hosted on their website: www.gayoazul.com/promotions/. Three grand prize winners will win a beautiful chicken coop from The Chicken Coop Company www.chickencoopcompany.com, some exciting egg-cessories, a gift card to get some hens, and delicious Gayo Azul cheeses valued at US$700. Giveaway entries will be accepted from until October 24th, 2021, until 11:59 pm EST. At the close of the program, three grand prize winners will be randomly selected. Consumers can increase their chances of winning by following us on Instagram and Facebook and by sharing the contest post on your social media channels so that your friends and family can join in on the fun!Gayo Azul‘s traditional premium cheeses draw on both the rich heritage of Dutch and Hispanic cheesemaking. With such an emphasis on authentic flavor and premium quality, it’s no wonder Gayo Azul has been a traditional staple in homes for over half a century. The Gayo Azul versatile assortment is sure to please any cheese lover, offering a range of traditional Dutch cheeses like Gouda, Edam, and European Swiss as well as fresh Queso Blanco, Queso Para Freir, and Cotija that are offered in convenient sizes.Gayo Azul will transport your taste buds to exotic places with their delicious, unique, and well-rounded cheeses. Some of the Gayo Azul varieties include: Gayo Azul Dutch Gouda, Gayo Azul Dutch Edam, Gayo Azul Sliced Swiss, Gayo Azul Queso Blanco , Gayo Azul Queso Para Freir and Gayo Azul Cotija.Gayo Azul is a brand of Royal FrieslandCampina.
Toyota Motor Sales USA has appointed Joester Loria Group to handle licensing services for both the Toyota and Lexus brands, Mediapost reports.Through merchandising and collaborations, JLG will be in charge of activating programs to engage Toyota and Lexus owners as well as consumers looking for innovative quality products that are hallmarks for the brands. Programs will range from collaborations with third-party brands to apparel and accessories, toys and games, electronics and interactive.JLG will work with Toyota and Lexus marketing teams to tap into each brand’s unique positioning to deliver programs that will increase engagement with consumer.
Century21 is furthering its commitment to expanding opportunities in real estate leadership for entrepreneurs of all backgrounds and populations, now offering the industry-first Inclusive Ownership Program. Celebrating its milestone 50th anniversary in 2021, the industry leader is now offering entrepreneurs who represent diverse populations including Women, LGBTQ+, Veterans and Ethnic and Racial Groups the opportunity to grow their business. By affiliating with a global brand that provides access to an innovative productivity platform, world-class marketing, agent learning and coaching, and industry-best quality service ratings, these companies are able to deliver what home buying and selling clients deserve—and demand—an extraordinary real estate experience.Launched in 2020 by parent company, Realogy, the Inclusive Ownership Program offers franchise owners affiliated with the CENTURY 21® Brand business and financial incentives that support growth and productivity, exclusive education and business mentorship opportunities such as a tuition discount to enroll in Realogy’s exclusive Ascend: The Executive Leadership ExperienceSM program, diverse market coaching and consulting, discounted brand leadership development experiences, and assistance to attain a Certification by National Minority Supplier Development Council (NMSDC). Franchise owners affiliated with CENTURY21 Brand also receive a complimentary membership and conference registration to an industry partner organization of choice, including the National Association of Real Estate Brokers (NAREB®), the National Association of Hispanic Real Estate Professionals® (NAHREP®), the Asian Real Estate Association of America (AREAA) and the LGBTQ+ Real Estate Alliance.Over the past year, the CENTURY 21 Brand has welcomed six new companies via the Inclusive Ownership Program adding to its roster of more than thirty U.S.-based affiliated brokerages owned by veterans, women, Hispanic, African American, Asian-American Pacific Islander and LGBTQ+ industry leaders. To qualify for the Inclusive Ownership program, a brokerage must have one or more individuals with majority ownership (51% or more) in at least one of the following segments: Ethnic and Racial (Hispanic/Latino, African American/Black, Asian American Pacific Islander), Women, Lesbian, Gay, Bisexual, Transgender or Veteran.