A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now.
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- LOVE BY SOFIA VERGARA
Emmy award-winning actress and entrepreneur Sofia Vergara has launched a second fragrance. Stemming from the success of her first scent, LOVE BY SOFIA VERGARA complements the classic SOFIA, adding a sensual twist to any fragrance wardrobe. “I want my brand to reflect the many aspects of a woman’s life. LOVE is for the woman who truly enjoys being a woman…and loves who she is,” Sofia says.LOVE BY SOFIA VERGARA is an oriental, fruity fragrance that opens up with a bouquet of bright, fruity notes, with middle notes symbolizing the love found in every heart and a sweet base that reveals a sense of seduction. Embodying the beautiful feeling of a passionate kiss or warm embrace, it awakens the senses and conjures the emotions of romance. Mysterious and elegant, LOVE BY SOFIA VERGARA celebrates all that it is to be a woman.
The evocative notes include:
• Top: Mandarin, Passion Fruit, Orange Blossom
• Mid: Purple Andean Orchid, Magnolia, Colombian Coffee Flower
• Base: Amberwood, Ambrette Seeds, Vanilla
To add an element of Sofia’s Colombian heritage, the bottle has been carved to resemble a multi-faceted emerald, the country’s native gem. Designed in smoky pink and purple hues, it speaks to Sofia’s glamour, allure and sensuality.To further support the launch of the fragrance, Sofia will be sharing video footage and engaging with fans across her social media channels, and will appear live on the direct-to-consumer, live content retailer, HSN, on October 22 to speak with fans, share her inspiration for the scent and introduce an exclusive LOVE BY SOFIA VERGARA Gift Set. The Eau de Parfum will retail for us$55 (100ml) and us$32 (50ml) and will be available beginning October 2015 at retailers nationwide, including HSN.com, Perfumania and Perfumania.com.
Timberland is debuting an ad campaign called “Made for the Modern Trail” that highlights everyday adventures.The campaign breaks September 24.The effort caters to millennials but is also designed to appeal other consumers, which the brand calls the “outdoor life-styler.” The campaign features more than 500 pieces of digital content including paid and owned media, digital product and lifestyle videos, banners and lookbooks. The company plans to invest more than half of its media budget for the 2015 fiscal year in digital experiences. Mr. Davey declined to reveal the full budget for the campaign. Parent company VF Corp. spent US$9.7 million on U.S. measured-media for Timberland in 2014, according to Kantar Media.As part of the new effort, Timberland is also boosting its efforts aimed at women. The company will invest more in women’s media outlets including Teen Vogue, Nylon, People StyleWatch, InStyleand Marie Claire.Timberland worked with Yard on the campaign concept and video assets, an in-house creative team on print assets and imagery, Assembly on media strategy and buying, MediaBlaze on editorial content, and Coyne PR on public relations.
- Belvedere Vodka
Polish brand Belvedere Vodka is releasing a global ad campaign starring Mexican actress Stephanie Sigman, who plays Estrella in the opening scene of the spot, which debuts in the U.S. on Nov. 6. The spot shows a martini created without human interaction. The ad is by BBDO and directed by Antoine Bardou-Jacquet.This is Belvedere’s first Bond partnership. The Bond character, played by Daniel Craig, does not appear in the ad. And it’s unclear if Belvedere will appear in the movie.
- Pollo Campero
Pollo Campero, home of Authentic Latin Chicken, is shaking things up with the introduction of its new Latin Shakers. For a limited time only, Campero is offering guests an exciting and convenient new way to enjoy Campero’s unique Latin flavors on the go.Latin Shakers, available at participating restaurants through November 8, 2015, include Pollo Campero’s 100% white meat boneless chicken bites, known as Camperitos, along with any one of Campero’s brand new Latin glazes. Served inside Campero’s new, portable shaker cups, guests are encouraged to do the #Latinshake, by shaking the cup to glaze the chicken with the sauce’s unique Latin flavor. Campero’s new glazes include Guava Barbecue, Latin Buffalo and Sweet Chipotle.Guests can enjoy a Latin Shaker meal, which includes seven Camperitos with one of the new glazes, a classic individual side, along with a medium soft drink for only US$5.99.
- The “Porknóstico”
The National Pork Board (NPB) is calling on all Hispanic consumers to check out the Porkcast (Porknóstico) – a wordplay on pork and forecast – at PorkTeInspira.com/Porknostico to plan ahead and get inspired to create delicious meals made with pork, all set to complement the changing season. Consumers will be able to search for recipes that fit their local, real-time weather forecast based on location. To infuse additional Latin flavor into the fall Porknóstico, the NPB has enlisted celebrity chef Doreen Colondres, who will serve as the chief Porknosticadora of the season, and has developed new recipes inspired for fall weather and seasonal events, such as Hispanic Heritage Month.The “Porknóstico” calls for delicious, flavorful and nutritious pork recipes by Chef Doreen Colondres:
• Flavor-Drenched Pork Sopa Seca (Mexican noodle casserole)
• Panca Drizzled Pork Chops – This Peruvian-inspired recipe features a type of chile that is commonly known as the ají panca
Cookers can check out the latest “Porknóstico” and find inspiring tips, recipes and videos for fall weather, or visit PorkTeInspira.com/porknostico.To join the conversation, cookers can check the Facebook page, and follow on Twitter, Instagram and Pinterest @PorkTeInspira. For video recipes, visit you may visit YouTube channel.
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