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Hyundai Motor America, EchoPark Automotive, Under Armour … and other brands targeting the U.S. consumer right now. Check out our prior Sales Leads columns.

  • Hyundai Motor America

Hyundai Motor America has selected independent, Hispanic-owned and operated Lopez Negrete Communications as its U.S. Hispanic marketing agency of record. Hyundai has entered a multi-year agreement with Lopez Negrete following a competitive request for proposal (RFP) process. Lopez Negrete applies cultural intelligence to inspire work that matters and engages today’s Latino consumer. The nation’s largest independent, Hispanic-owned and operated, full-service agency is known for breakthrough creative marketing campaigns that deliver maximum return. Lopez Negrete is a founding agency member of the ANA’s Alliance for Inclusive and Multicultural Marketing (AIMM). Lopez Negrete will collaborate with Hyundai to develop U.S. Hispanic marketing strategies, create new vehicle campaigns, provide experiential and social media strategy, and consult on media buying decisions. In addition to branding and product campaigns, Lopez Negrete will support future models and Hyundai Hope On Wheels activities.

  • EchoPark Automotive

EchoPark Automotive, a subsidiary of Sonic Automotive, one of the largest automotive dealership groups in the United States, announced that it has selected VaynerMedia as its fully integrated agency of record. In a first-of-its-kind partnership, the agency will be responsible for providing full creative, strategic, analytical, social and media services as the brand expands its advertising and marketing capabilities.VaynerMedia’s appointment was awarded following a competitive review. EchoPark will immediately bring VaynerMedia on board and together the companies will plan for new brand campaign efforts later this year.

  • Under Armour 

Under Armour, the American sports equipment company that manufactures footwear, sports and casual apparel, has appointed Zambezi as its creative agency globally to lead creative development for 2023 brand campaigns, Adage reported. The independent agency won the business following a pitch process that ended in May. Interpublic Group of Cos.’ MullenLowe is believed to have also participated, according to multiple people close to the situation. MullenLowe was unavailable for comment. The brand has been handling some work through its in-house agency, including its 2020 campaign “The Only Way is Through.” During that time it also collaborated with agencies on a project basis, and prior to that, the company worked with Droga5.

 

Portada LiveAt this exclusive event on September 29, 2022, Brand Decision Makers and Marketing Service Suppliers will share and accelerate knowledge on key topics including multicultural marketing, e-commerce marketing and leveraging marketing technologies. To find out about networking solutions at Portada Live involving a myriad of brand decision makers, please contact Sales Coordinator Michelle Lopez at michelle@portada-online.com.

  • JefeBet

JefeBet, a gambling and multimedia brand for bilingual and Spanish-speaking Americans, will release a new proprietary, free-to-play Loteria game this autumn.The game, built in partnership with Plan A Technologies, is scheduled to debut during National Hispanic Heritage Month. It is designed as a hybrid of Loteria and Keno, and will be available to play on iOS and Android platforms.Fifth Street Gaming (FSG), JefeBet’s parent company, is a full-service hospitality and casino management company, which has catered to the Latino market for over 15 years. Its casino properties the Silver Nugget and the Lucky Club are the only two US properties to operate Loteria on-site.Loteria is often referred to as Mexican bingo, and is a game of chance whereby illustrated cards replace numbered balls.

 

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Portada Staff

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