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Updated on July 31, 2022. Gain key intelligence and build new partnerships in just 6 hours! The program of Portada marketing conferences in 2022, aka Portada Live events, is designed to maximize knowledge-sharing and 1:1 interactions in a comfortable setting.

Delegates attending Portada marketing conferences are participants and not attendees, because each delegate has a very active participation in knowledge-sharing presentations, workshops and 1:1 meetings. Content at Portada marketing conferences is driven by the brand marketers in the Portada network, the Portada Council System, who suggest topics they want to learn about.  A proven event management methodology and engaging formats allows brand marketers and marketing service suppliers to achieve their peer-to-peer learning and business development objectives in just 6 hours. Below are more details on how it works.

Marketing Conferences in 2022: In-person in Miami and New York and virtual globally

Marketing ConferencesPortada marketing conferences are hybrid experiences. 2022 marketing conferences will be in-person in Miami (March 31) and New York (September 29). Brand marketers and other industry executives will gather for knowledge-sharing sessions and presentations, VIP lunch and dinner functions as well as workshops and other in-person networking activities. Virtual presentations and 1:1 meetings will also take place on the same dates for globally based participants, providing solution providers and marketers the opportunity to connect with brand marketers who attend the event virtually via virtual 1:1 meetings.

 

New York Conference: September 29, 2022 

Brand leaders and other marketing, tech and media executives will gather in New York City on September 29, 2022 for knowledge-sharing sessions, VIP lunch and dinner functions as well as workshops and in-person networking activities. The content and overall program is designed to maximize first-hand peer-to-peer learning and 1:1 interactions in a comfortable setting. At this exclusive by-invitation-only marketing conference, brand decision makers and marketing service suppliers will share and accelerate knowledge on key topics including e-commerce marketing, marketing technologies, multicultural marketing and marketing towards Latin American audiences.

Topics to be addressed by major brand leaders will include:

  • Best Practices in In-Culture Marketing
  • Understanding the Streaming Explosion: Optimization Paths for Brands and
  • The sixty-four-thousand-dollar question: Engaging the Evolving Hispanic Consumer
  • The New Marketing Mix: Adapting to Post-Covid Consumer Preferences

Get more information about the New York Conference.

Earlier this year, Miami Conference: March 31, 2022 

Marketing Conference in MiamiA wide array of brand marketers and other industry executives will gather in Miami on March 31 for knowledge-sharing sessions and presentations by major brand leaders, VIP lunch and dinner functions as well as workshops and in-person networking activities.  At customized and dynamic workshops participants will share knowledge with and provide solutions to brand marketing leaders in the Portada Council system.

Topics to be addressed by major brand leaders will include:

Capitalizing on brand purpose to create brand equity and business value – The Curacao Story.
– Influencer Marketing: Choosing the right celebrity for your brand
– Effective Marketing in 2022: In the midst of mind-wobbling technological innovation, marketing is being challenged with intensifying demands to be more transparent and trustworthy, and more inclusive and diverse.

Get more information about the Miami Conference.

How are Portada Live Digital Marketing Conferences Structured?

In-Person Event Agenda

  • 11:15 am Registration
  • 11:20 am Welcome Snack
  • 11:55 am Welcome and Overview of Portada Live (also broadcast to virtual participants)
  • 12: 00 pm Topic Spotlight Session (also broadcast for virtual participants)
  • 12:30 pm Knowledge-Sharing Session (also broadcast for virtual participants)
  • 1:00 pm Lunch (Brand Marketing Executives sitting on each side of partner executives)
  • 2:00 pm Brand Marketer Challenge session (also broadcast for virtual participants)
  • 2:30 pm Partner Presentation (also broadcast for virtual participants)
  • 3:05 pm Concurrent Customized Workshops to provide solutions to brand challenges (Participants choose the topic they are most interested in).
  • 4:30-5:30 pm Happy Hour

Virtual Event Agenda Enhances Content and Networking Opportunities

A complementary virtual event format enables globally based participants to attend the event virtually, including the participation in 1:1 meetings with both in-person and other virtual attendees through the below agenda:

  • 11:55 am (est) Welcome to Portada Live
    Introduction and overview of Portada Live
  • 12:00 pm-1pm est (est) Brand Marketer-driven content programming: Topic Spotlight Session and Knowledge-sharing session (30 minute each).
  • 1pm – 2pm: Portada Connect Virtual one-one-meetings of two different types:
    Type 1: Between pre-qualified brand marketers and pre-qualified marketing service suppliers.
    Type 2: Between brand marketers and other brand marketers.
  • 2pm-3pm: Brand Marketer-driven content programming. Brand marketers challenge session and partner presentation (30 minutes each). 
  • 3pm – 4pm: Portada Connect Virtual one-one-meetings of two different types: 
    Type 1: Between pre-qualified brand marketers and pre-qualified marketing service suppliers.
    Type 2: Between brand marketers and other brand marketers.

How are 1:1 Meetings Organized?

Portada ConnectPortada Connect, Portada’s 1:1 meeting service, are 25 minute long virtual 1:1 meetings which happen over zoom. Meeting partners are established by a thorough process that includes detailed profiling of both brand marketing executives in terms of their interests and needs as well as the core offerings of the solution providers.  Subsequently, a list of suitable brand marketers is provided to the solution provider for them to rank in terms of their desire to meet them.

Which Digital Marketing Conferences Should I Attend?

Portada answers this often-asked question by stating that participants can expect the following tangible deliverables by attending Portada Live events. 

  • 60 + Brand Decision Makers attending the virtual event and 60+ Brand Decision Makers attending the In-person event (same date).
  • Portada ConnectPortada Connect: 200+ virtual 1:1 meetings between prequalified brand decision makers and marketing service suppliers. Each participant can choose between 4, 8 and 12 meeting packages.
  • 1 Collaborative Knowledge-Sharing Session
  • 2 Brand Marketer Challenge Session
  • 1 Detailed Case Study
  • 1 Partner Solution Approach Session
  • 1 customized and dynamic workshop where participants share knowledge with and provide solutions to brand marketing leaders in the Portada Council system.
  • 1 Exclusive Event Recap Document including all the Marketing Intelligence Shared (sent to participants after the event.)

Marketing Conferences: Brand Marketers Drive Content…. 

The content of these by invitation only exclusive marketing conferences is driven by brand marketers belonging to the Portada Council System who represent the most dynamic sectors of the U.S. economy, including many Fortune 500 companies. These brand decision makers choose topics they want to learn from their peers about as well as solutions they need from the marketing services supplier community. 
The emphasis on cutting edge timely content selected by brand marketers shows in a satisfaction survey done after Portada Live 2020.  From a scale from 1 to 5, brand marketers who attended the Portada LIve, Oct. 14 meeting rate the content at 4.4 points.

From a scale from 1 to 5, brand marketers who attended the Portada LIve, Oct. 14, 2020  marketing conference rate the content at 4.4 points.  

Companies represented in the Portada brand marketer network (Portada Council System) include Wells Fargo, Cox Communications, Marriott, Target, PepsiCo, Emporio Armani Retail Americas, Constellation Brands, Newell Brands, Autozone, Nutrabolt, Curacao, Scotiabank, Hilton, SAP, Curacao, Pepsico,  Northgate Markets, Subway, Cardenas Markets and dozens more of both Fortune 1,000 companies and up and coming corporations with substantial marketing budgets.

“It was great to reconnect with so many members of our marketing community, and it was great to hear different points of views around the different presentations and discussions throughout the event,” says
Jill Leccia, Vice President Brand Marketing – North America, Stanley Black & Decker

… and Marketing Services Suppliers Provide Solutions

 

Tom Cook
Tom Cook, Chief Creative Officer, Bear In The Hall

According to Tom Cook, Chief Creative Officer, Bear In The Hall, “the Portada team was true to its word in fulfilling the expectations of those who participated in the workshops and 1:1 meetings.”

Ariela Nerubay
Ariela Nerubay, CMO of Curacao

“Through Portada, I have met new solution providers and we are already working with them,” notes Ariela Nerubay, CMO of Curacao. According to a survey of marketing service suppliers attending Portada Live 2020 on October 14. “On average marketing service suppliers expect to close business with 2.7 brand marketers they met at the exclusive virtual marketing conference,” says Enzo Araujo, Sales Coordinator at Portada. According to Araujo, “Here’s an extraordinary opportunity for marketing suppliers to get pre-selected 25-minute meetings with senior-level marketing buyers who are normally very difficult to reach. Let us help you customize a schedule of 4 to 12 guaranteed meetings to assist you in your new business development efforts.”

The Portada team was true to its word in fulfilling the expectations of those who participated in the workshops and 1:1 meetings.

 

Would you like to join us at our next Portada Live marketing conference? Please reach out to Marcos Baer at marcos@portada-online.com, to inquire about participation packages and opportunities. This post is regularly updated.

 

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Portada Staff

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