A summary for Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.
- Neo@Ogilvy – Panregional
Victoria Canduela is the new Regional Account Director at Neo@Ogilvy in Miami. Neo@Ogilvy clients include Iberostar and Burger King. Prior to Ogilvy, Canduela worked as Regional Digital Account Manager at Carat.
- HSBC – Global
HSBC has called a review for its estimated USD 522 million global account. The review includes media and creative accounts. WPP has managed the account for the last 8 years. JWT London is in charge of the creative account and media is handled by Group M.
- Sonic – Global
Sonic is preparing for a PR-agency review, according to Ad Age. Ad Age also reports that Joanne Davis Consulting is supporting the review, according to industry executives. The company moved two years ago its ad and media business from independent agency Barkley to Omnicom’s Goodby, Silverstein & Partners and Publicis Groupe’s Zenith.
- Snipp Interactive / Telmex – Mexico
Snipp Interactive has been chosen in Mexico by telecom operator Telmex to create a marketing campaign for cell phone and tablet users. The marketing campaign will use Snipp technology to create a contest for users to enter with their cell phones.
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