A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.
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::: Unilever ::: Encompass/Whirlpool ::: Viajes Falabella – Sabre Corporation ::: Dr. Lemon :::
Consumer goods giant Unilever completed its global media agency review, a process it began in January.The company spent approximately US$7.7 billion worldwide on advertising and promotion last year, according to the company’s 2014 annual report — down from about US$7.9 billion in 2013. In the U.S., Unilever spent more than US$800 million last year, according to Kantar media.Latin America, handled by Initiative, was not part of this assessment. Mindshare will continue to handle media chores in the U.S. and Africa.PHD retained its Asia Assignment and added Australia, previously handled by Mindshare. Mindshare was also awarded global data and programmatic buying duties. Global Search duties were awarded to PHD and sibling agency Resolution Media global search responsibilities. earlier this year.
Encompass Supply Chain Solutions, Inc., provider of forward and reverse logistics for a diverse range of finished goods and replacement parts, is joining the Whirlpool Latin America appliance parts distribution network in Latin America and the Caribbean.Encompass will supply repair parts to servicers for Whirlpool appliance products manufactured in Mexico. Orders will be fulfilled from Encompass’ Ft. Lauderdale, Fla. distribution center and transferred to area freight forwarders for shipping consolidation with other customer parts orders. As Encompass supplies parts for nearly 200 world-leading manufacturers, servicers will have the option to combine multi-brand parts orders from a single source.Encompass’ South Florida is significantly expanding its Florida facility to accommodate new business in both Latin America and the U.S. The facility supplements Encompass’ headquarters and main distribution center based in Atlanta.Whirlpool Latin America is part of Whirlpool SA, a subsidiary of Whirlpool Corporation, a century-old company and the largest manufacturer of home appliances in the world, present in virtually all countries.
- Viajes Falabella
Sabre Corporation, technology provider to the global travel industry, has announced that Viajes Falabella, an international travel brand part of Grupo Falabella, is extending its technology agreement to support expansion plans and deliver personalized customer service. Under the new agreement, all Viajes Falabella’s network of regional branches and points of service will benefit from seamless access to the Sabre GDS. The Sabre GDS is an industry-digital travel marketplace used widely across Latin America and the United States to provide agencies, tour operators and corporations access to air fares in more than 400 airlines, and room availability in 175,000 hotel properties worldwide.Viajes Falabella will continue working with Sabre to help drive business expansion in four countries across Latin America. It also enables the travel agency to offer dynamic travel service bundles and personalized pricing across all its retailing channels, including 85 branches, corporate services, and “on-distance” channels such as its call center and website,www.viajesfalabella.com. Sabre’s software portfolio implemented by Viajes Falabella spans innovative capabilities for bookings and e-ticketing through the system most commonly used by their agents while serving more than 450,000 travelers annually.
- Dr. Lemon
With the overall creative direction of Ramiro Rodriguez Cohen, BBDO presents its new campaign for Dr. Lemon. The new campaign presents two new flavors: Dr. Daiquiri and Dr. Tonic, which joined the previously launched Dr. Mojito and Dr. Caipi. The new campaign consists of three spots produced by Poster and complemented with digital and OOH: Barra, Mago and Pirámide.