A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.
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::: N3XO/Bolivia ::: Philadelphia/Brazil – Mondelez ::: Nike/Global ::: Crystal Pepsi/Global :::
MSL Group agency, part of Publicis Groupe, has opened offices in Santa Cruz de la Sierra,Bolivia. This opening is part of an expansion strategy within and outside Uruguay. The agency clients include Hellmann’s, HSBC, Lipton, Mantra Group, RegencyHotels, Mercosur Digital, Samsung, Sedal, SUP, Unilever, Zonamerica, 4G Americas, Cencosud, Clear DirecTV, Dove, and Gameloft.N3XO’s offices in Bolivia will be in charge of Uruguayan Maria Vigo and Agustin Castillo, based in Santa Cruz de la Sierra just over a year.
Mondelez Brazil has introduced a much rounder packaging for its Philadelphia cream cheese that is more convenient to the consumer when dosing the cheese with a spoon.The change in packaging reinforces the visual identity of the Brand as containers are placed more efficiently on store shelves. Mondelez new packaging was launched in September 2014 in Brazil and since January 2015 are available in all shops. Mondelez Brazil chose IML packaging due to its excellent print quality. In addition it has chosen doublesided IML, this is IML labels printed on both sides. This allows more flexibility in messaging the end consumer.
Nike won an eight-year deal to make uniforms for the NBA (National Basketball Association) taking over for Adidas after that company’s contract runs out in 2017. Nike will become the first apparel partner to have its logo appear on all on-court uniform designs. The company, which has been a marketing partner of the sports league since 1992, also will make apparel for the WNBA and NBA’s development league.Adidas said in March that it decided not to renew its 11-year NBA partnership Nike will now have the global rights to design and make jerseys, in addition to warm-up outfits and shooting shirts.
- Crystal Pepsi/Global
Crystal Pepsi is apparently returning , though details on when and how the 1990s-era cola will return remain murky.Introduced in 1992, the clear cola only lasted a few years. PepsiCo sent its strongest signal yet that Crystal might soon be available again by responding to one of its biggest fans, competitive eating star Kevin Strahle. Mr. Strahle, on Twitter.The apparently imminent launch could follow Coca-Cola’s move late last year to bring back Surge, a 1990s-era citrus-flavored soda. It is unclear if Pepsi plans to make a similar e-commerce play, or if Crystal Pepsi will get wider distribution. In the early 1990s, the launch was backed with a US$40 million ad budget. Crystal’s return comes after soda brand Zevia in May announced it was going “color-free” across its 17-flavor portfolio.