A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.
- Best Buy
Big-box consumer electronics retailer Best Buy Mexico is opening a new store in Aguascalientes and 7 other stores in Mexico this year, bringing the total number to 42. Five of the new stores will open in five cities that will be new for the retailer, which will extend its presence to 15 states. The goal of reaching all 32 states. Best Buy intends to invest heavily in distribution centers and electronic control systems. José Camargo Samperio, Ecommerce SubDirector, Best Buy Mexico is a member of Portada´s Brand Star Committee LatAm.
- Natura &Co / Avon
Brazilian Natura &Co announced that it is acquiring Avon Products, Inc. in an all-share transaction, creating the fourth-largest pure-play beauty group in the world and a major force for good in the industry.The combination creates a best-in-class multi-brand and multi-channel beauty group, with direct connections to consumers on a daily basis. The group will hold leading positions in relationship selling through Avon´s and Natura’s over 6.3 million Consultants and Representatives, a global footprint through 3,200 stores, as well as an expanded digital presence across all companies. The combined Group is expected to have annual gross revenues of over US$10 billion, over 40,000 associates and be present in 100 countries. The expanded group will bring beauty to over 200 million consumers across the world, anytime, anywhere, every day. By adding Avon to a portfolio that already includes Natura, The Body Shop and Aesop, Natura &Co will enhance its ability to better serve its different consumer profiles and distribution channels and expand into new geographies. As part of this transaction, a new Brazilian holding company, Natura Holding S.A., has been created. Upon closing, the Board of Directors of the combined company will consist of 13 members, 3 of which will be designated by Avon. Closing is expected in early 2020.
Disney is about to kicked off a review of its entire global media planning and buying business, Adweek reports. The pitch, expected to kick off in the fall, will involve a series of incumbent agencies from four major holding companies, as well as independent network Horizon Media for the entirety of Disney’s portfolio. Disney recently selected OMD Entertainment to handle U.S. media for 20th Century Fox. Disney spent around US$1 billion on measured marketing globally in 2018.
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- Life Fitness & Smart Fit
World leader in commercial fitness equipment Life Fitness will equip 450 Smart Fit gyms by the end of 2021 in the region. With more than 600 units distributed in Brazil, Mexico, Chile, Dominican Republic, Peru, Colombia, Argentina and Ecuador, Smart Fit grew 34% last year, reaching 2 million customers.For the next three years, the company’s goal is to continue to grow in the region. Among the plans is the purchase of equipment for 600 units, between new facilities and refresh. Considered as key accounts, the major fitness networks, such as Smart Fit, has a relevant representation on Life Fitness’ revenue.
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