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The new selection of "breaking ads" tracked through MexicoWebMonitor™ by Media Economics Group was active between July 16 and 22.

This week in Breaking Ads Mexico we present the digital campaigns from AdeS, TelCel, and Michelin.


Advertiser (Parent Company): Unilever PLC/Unilever NV

Campaign:  "AdeScubrir el Tesoro con AdeS" Concurso

First date captured: 07/17/2012

Language: Spanish

Description: AdeS and Ice Age 4 ("La Era de Hielo 4") movie co-promotion.  Instant win game by registering codes found on AdeS products at:  Instant win prizes include skates, cameras, MP3 players, etc.  Grand prize is MX$500,000.

Site (s):,




Advertiser (Parent Company): America Móvil

Campaign: "Ideas TelCel – Gana una Casa" Concurso

First date captured: 07/16/2012

Language: Spanish

Description:   Telcel contest.  Regsitration via text messaging "Envia CASA al 4448" and accumulate points.  Winner receives a house valued at up to MX$500,000.

Site (s): (México)

Advertiser (Parent Company): MasterCard International, Inc.

Campaign:  "Descuentos y Beneficios"

First date captured: 07/17/2012

Language: Spanish

Description: MasterCard Mexico campaign highlighting coupons, discounts, and benefits of using MasterCard (

Site (s): (from Mexico), Starmedia Mexico, etc.



  Michelin Mexico

Advertiser (parent company): Michelin Group

Campaign: "Nueva Michelin Defender"

First date captured: 07/20/2012

Language: Spanish

Description: New Michelin "Defender" tire.

Site (s): (from Mexico),

Source: Media Economics Group, MexicoWebMonitor™
© 2012 Media Economics Group
For more information call 1 (704) 841-2030 



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