The range of Hispanic content, in Spanish and English, continues to expand. But we could do more and differently, many say.
For the Upfront 2015 season, Telemundo and NBC Universo will come out of the gate together with their presentations, on May 12. With all the emphasis in the media on the growth in number and buying power of U.S. Hispanics, will this be a hot one?
On the other hand, the Republican presidential candidate debates will not air on Univision, according to <i>Latin Times</i>. Not surprisingly, the folks at Univision think this is a big mistake. Spokesman José Zamora told the publication, “There is a very simple political reality — Hispanics will decide the 2016 presidential election. No one can match Univision’s reach and ability to inform, provide access and empower Hispanic America. Anyone who wants to reach and engage Hispanics will have to do it through Univision.”
BTW, our friends at Telemundo tell us that they will air these debates.
On the other hand, chairman Reince Priebus told BuzzFeed, “It’s highly questionable whether we’re treated fairly on Univision. You can fight all day long with people, not to say that that wouldn’t continue, but at the same time you still have to get your message out.”
La comunidad rebrands to English
Miami-based la comunidad, recently acquired by SapientNitro, announced it will now be known as “the community”, a move it says better reflects the cultural landscape.According to its press release, “Translating our name to ‘the community’ reinforces our emphasis on culture and not just language or ethnicity,” said Joaquin Mollá, co-founder and Chief Creative Officer of the community. “The community is a more accurate reflection of the world we live in today, where cultural distinctions are much less rigid and identity is more fluid than ever.”
Hulu will add more offerings from Flama to its free and paid platforms. It will carry episodes of beachboy lifeguard comedy Saving Lives, plus all episodes of Taking on America, Drop the Mic with Becky G, Chachi’s Dance to Uforia and The Bodega. Univision launched the digital video network in 2013 to reach Hispennials.
Latin Everywhere, the global, Spanish-language entertainment company, launched a new video content service called Pongalo. According to Deadline Hollywood, Pongalo launched in beta with selections of programming from Venezuelan broadcaster RCTV and Colombia’s Caracol, for a total of 500,000 hours of available video content. Streaming video on websites and within apps is powered by Inmoo, a tech company acquired by Latin Everywhere. New content from Latin Everywhere’s assets and from third-party creators will be added weekly.
Who’s Won Oscar?
For you movie maniacs, ahead of the 2015 Oscars, Latin Post runs down the history of Oscar nominations and wins for Cubans, Puerto Ricans and Hispanic Americans.
Eva Longoria: We Need a Richer Picture
During the National Association of Television Program Executives (NATPE) conference, Eva Longoria spoke about the continuing need for diversity in U.S. TV programming, while also pointing up the increasingly complex identities of Hispanics in America. Longoria is head of the UnbeliEVAble Entertainment production company and is producing and starring in a new show, Telenovela,for NBC. It’s about a telenovela star who doesn’t speak Spanish. Speaking on the NATPE panel titled “Sharpening the focus: How U.S. networks are engaging the Hispanic audience,” she said it’s important to have not only Latino characters but also Latino writers who can provide a richer picture of Hispanics.