Digital Expert Rosa Alonso has joined d expósito & Partners, LLC, in the newly announced position of Director of Digital Strategy and Innovation. The announcement was made in New York by Daisy Expósito-Ulla, Chairman/CEO.
Alonso is a recognized leader in Hispanic/Multicultural and International marketing and brings a 360º senior leadership view as client, agency executive and entrepreneur. Her professional work began in financial services at Banker’s Trust Company/Deutsch Bank, managing consumer ops units and leading projects to make new technologies and processes user-friendly. This consumer orientation led her to Columbia Business School and an MBA in Marketing & New Media and, subsequent senior roles at such prestigious institutions as Citibank, Dreyfus and Fidelity Investments, where she left her mark on product, service, and technology developments for both Multicultural as well as general market efforts. Her expertise then brought her to the evolving media industry, where she worked with both Internet startups and powerful brands, such as Univision and People En Español/AOL, to lead audience and digital transformation efforts. She was Senior Director, International and Multicultural/Segment Marketing of AT&T Wireless Services. At ATTW, Alonso led two key subscriber and revenue-producing programs: International (general market, B2B, Hispanic, Asian) and Multicultural (Hispanic, Asian, African-American, and Multicultural Youth segments), programs estimated to have delivered over US$3 Billion in revenue.
Alonso then ventured into the world of digital entrepreneurship as Founder/CEO of several web ventures and her own consulting company, Rosa Alonso Media. A passionate community supporter, and a digital content-creator in her own right, Alonso sits on theBoard of NALIP (the National Association of Latino Independent Producers), the premier organization for Latino content-creators and media-makers. She is also the recipient of the prestigious Columbia University Alumni Medal for her lifelong service to Barnard College (her B.A. alma mater) and Columbia University.
“We’re proud and very happy to welcome Rosa Alonso, who brings unparalleled digital and mobile knowledge that will further enhance our strengths,” said Expósito-Ulla. “Rosa has proven experience leading integrated initiatives in digital/mobile, marketing, sales and media,” added Expósito-Ulla.
“I am excited to be joining Daisy and the Leadership Team of an agency with a transformational mindset such as d expósito & Partners,” said Alonso. “The New American Agency™ tells the vibrant story of how d expósito’s forward-thinking is helping its clients own the future right now,” added Alonso, who just last week received LISTA’s (Latinos in Science and Technology Association) 2015 Latina Tech Leader Award.
d expósito & Partners, LLC is one of the fastest-growing, integrated and multi-service communications agencies in the U.S.A. Propelled by a Hispanic-centric DNA, it is positioned as The New American Agency™, offering expertise in culture and excellence in marketing to help brands engage today’s technologically-savvy, multicultural consumers, while leveraging the compelling opportunities represented by U.S. Hispanics. Led by its founder Daisy Expósito-Ulla, it is an independent, minority- and woman-owned firm that provides relevant in-culture communications.