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Dairy Marketing: Colombian dairy, food, and beverage company Alpina has entered into a partnership with Clover Sonoma, a dairy company located in Sonoma County, CA.  With approximately US $240 million in annual sales,  Clover Sonoma is a leading dairy processor in Northern California. Clover Sonoma is particularly strong in the organic milk market, which is a growing market as opposed to the stagnating non-organic milk market.

Colombian news website Valora Analitik states that Alpina has confirmed that it has purchased a 70% stake in Clover Sonoma. As it relates to Dairy Marketing, while Alpina and Clover Sonoma will be looking for synergies, Clover Sonoma will continue to market its products as a stand-alone brand.

Dairy MarketingClover Sonoma, a dairy company located in Sonoma County, CA, has approximately US $240 million in annual sales and is a leading dairy processor in Northern California. The company employs 260 workers and sources from 30 dairies mostly in Northern California. It is particularly strong in the organic milk market, which is a growing market as opposed to the stagnating non-organic milk market.
Carlos Leal, Marketing Director at Alpina tells Portada that he is very excited about Clover Sonoma’s expansion into the Southern Californian market, where it has already struck distribution deals with retailers including Whole Foods and Trader Joe.

Clover Sonoma’s dairy marketing has traditionally had strong out-of-home advertising and public relations components. Its billboard advertising is famed for punny billboards featuring Clover Sonoma’s Clo the cow mascot. Going forward, Leal sees growth opportunities in the increased use of digital marketing and social media marketing.

The partnership will facilitate growth in the U.S. market, particularly in Southern California.

Founded in 1945 in Bogotá, Colombia by two Swiss immigrants Max Bazinger and Walter Gogge, Alpina operates in Colombia, Venezuela, Ecuador, and the United States.  In the United States, the Colombian company has a unit that imports products from Colombia for U.S. distribution.

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Portada Staff

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