September 29, 2022, | Portada Live will be a hybrid experience:
In-person in New York City: 11:15 am – 6 pm EST
Virtual: 11:45 am – 4 pm EST
VIRTUAL: Portada Live will be a hybrid experience with content and interactive knowledge-sharing/brand marketer challenge sessions and 1:1 meetings for globally based participants.
IN-PERSON in New York City: Senior brand marketing executives and solution providers will gather in New York City for presentations (broadcast to virtual participants) and dynamic workshops, a VIP lunch function and other in-person networking activities.
CHECK OUT video of our last edition
MARKETING SERVICES SUPPLIERS
Portada Live offers marketing services suppliers including agencies, tech-platforms, media and sports/entertainment properties a very cost effective and time efficient route to new business through access to pre-qualified brand marketing decision makers.
Portada Live gives you a unique opportunity to meet new marketing solution providers of your choice. You will also learn how “best-of-breed” brands are leveraging marketing technologies and get cutting-edge insights about marketing to the diverse U.S. consumer.
BUILD NEW PARTNERSHIPS AND GAIN KEY INTELLIGENCE IN ONLY 6 HOURS!
Through a combination of bespoke workshops, pre-scheduled 1:1 meetings, and collaborative knowledge-sharing sessions, Portada Live will provide attendees an ideal platform to gain new business and intelligence. Watch this VIDEO of a prior edition.
TOPIC SPOTLIGHT: Best Practices in In-Culture Marketing
Daneyni Sanguinetti, Director, Culture & Inclusive Marketing at Pernod Ricard
Nicole Preston, General Manager, Latino Center of Excellence, Dish Networks
Seraj Bharwani, Chief Strategy Officer, AcuityAds
VIP 1:1 MEETINGS
One-on-One Meetings with pre-screened brand marketing executives of your choice.
Participants collaboratively share knowledge with the brand marketing leaders in the Portada Council System.
THE SIXTY-FOUR-THOUSAND-DOLLAR-QUESTION: Engaging the Evolving Hispanic Consumer
Speakers: Diego Osuna, Sr. Manager Integrated Marketing Strategy, T-Mobile and Guillermo Pérez, Chief Creative Officer and Brand Strategist, Digo
BRAND MARKETER CHALLENGE:
Understanding the Streaming Explosion: Optimization Strategies for Brands and Advertisers
Jonathan Scarpetta, Media Director, Pepsico Mexico Foods
Manuel Medina Riverrol, Sr. Marketing Director, Hisense Mexico
Moderator: Alejandro Fosk, Senior VP, ComsCore Latin America
VIP 1:1 MEETINGS
One-on-One Meetings with pre-screened brand (and media agency executives) of your choice.
Select a workshop that fits your needs:
-DtoC or not to DtoC in 2023, that is the question. Led by Christina Caruso Nevoso, Senior Brand Manager, Bayer.
-How to best drive an audience strategy in multicultural America. Led by Alejandro Solorio, Audience Strategy & Planning Director, ComCast
-Fine-tuning your Influencer Marketing to different cultures and geographies. Led by Jose Nicolas Velez, Global Marketing Director, Smirnoff at Diageo
-Purpose driven marketing: supporting diversity serving media partners. Led by Arnetta Whiteside, SVP Inclusive Media Research & Strategy, Publicis Media
- How Brands Best Can Capitalize on the Power of Video and Social. Led by Danisha Lomax, SVP, Head of Media & National Paid Social Lead, Digitas North America.
Anheuser-Busch’s Vision for the Multicultural Consumer
Mariana Lever, Sr. Director, Commercial Strategy and Planning, Anheuser-Busch
Alexander Monroy, Sr. Brand Director, Estrella Jalisco at Anheuser-Busch
Moderator: Lora Feinman, SVP Sales, Seedtag
Are you interested in business development packages including a number of guaranteed meetings with brand marketing executives, speaking and/or branding opportunities? I am a Supplier