Univision Insights published new data provided by the US Census Bureau about the Hispanic population in the US. Based on the aggregated population of Hispanics who reside in the 21 states released by Census at this point: Hispanic population has grown 50% since Census 2000.
Data released during the last week indicates a high growth rate of the Hispanic population in the following states: Nevada, Utah, Oregon, Washington, Colorado, Alabama, Hawaii and Missouri.
Hispanic growth is exceeding projections across the U.S. According to the new figures:
- Hispanics accounted for nearly 46% of the total population growth in Nevada. Moreover, in the last decade Nevada was the fastest growing state among total population and Hispanics outpaced total population growth in the state 81.9% vs. 35.1%.
- In Utah, Hispanics accounted for nearly 30% of the total population growth. 1 out of every 3 individuals added to the state population is of Hispanic origin.
- In Colorado, Hispanics are growing four times as fast as non-Hispanic whites and account for more than 42% of the total population growth in the state.
- Hispanics are growing eight times faster than non-Hispanics (63.5% vs. 7.5%) in Oregon and accounted for 43% of overall growth in the state.
- In Washington, Hispanics account for 38% of the total population growth in the state and are growing faster than any other demographic group.
- The Hispanic population in Alabama more than doubled in the last decade.
- Minorities contributed to all of the population growth in Hawaii among those under 18. Hispanics contributed nearly 48% of the minority growth among those under 18.
- 1 out of every 4 individuals added to the Missouri population is of Hispanic origin.
Based on the aggregated population of Hispanics who reside in the 21 states released by Census at this point:
- There are 19.3 million Hispanics.
- Hispanic population has grown 50% since Census 2000.
- Approximately 6.4 million “new Hispanics in the U.S.” contributed 54% of overall growth in the U.S.
- 1 out of every 2 individuals added to the total population in the states released by Census is of Hispanic origin.
- 49% of the Hispanic population in the 21 states reported resides in Texas (9.4 million).
The U.S. Census is expected to release state by state information through March 2011. Portada published US Census previously results for Louisiana, Mississippi, New Jersey and Virginia, and Texas, Illinois, South Dakota and Oklahoma.
As analysts interviewed by Portada predicted in our recently published Special 2010 Census Results Preview Issue, Emerging Hispanic Markets, or states that are not part of the top 10 Hispanic markets by population size are growing particularly fast.
Portada’s Emerging Hispanic Markets Forum to be celebrated in New York City on Sept. 21, 2011 will examine the case for marketing to Hispanics in regions that are not part of the top 5 Hispanic markets. These markets include states such as: Arizona, Colorado, Georgia, Maryland, Virginia, Washington DC, New Jersey, Massachusetts, Oregon, Pennsylvania, South – North Carolina and Utah In addition, DMA’s that are often eclipsed by major neighboring metropolis will be analyzed (e.g.: Orange County, CA, Riverside, CA and Hoboken, NJ.).
The Forum will bring together major NYC and North East based clients and agencies with media executives and agencies that have a strong presence in emerging Hispanic markets. Make sure to register.