Miami based Publicitas Charney Palacios is going to represent Playboy Mexico (monthly, circ. 120,000) to panregional advertisers on a non-exclusive basis, Erick Guerra, Sales and Marketing Director at Playboy Mexico tells Portada. Charney Palacios also represents Playboy Brasil, Playboy Venezuela and Playboy Argentina for panregional digital and print media sales.
Guerra, also notes that his company has commissioned also Miami based US Media Consulting for sales into Open Magazine (monthly, circ. 35,000,) and for clients and agencies from the luxury goods advertising category.
“We expect a total of US$ $100,000 revenues out of the Miami panregional marketplace in 2013 into all of our platforms. Playboy Publishing Mexico, the commercial name for Marcas de Entretenimiento SA, publishes digital and print editions of Playboy Mexico, Open, El Gourmet y FWD. Read the interview with Erik Guerra here.