VP, Media Director
Currently VP, Media Director – PMX, Jessica Roman works to leverage Multicultural investments. Previously, Jessica spent 5 years overseeing all Multicultural investments at Walmart. Before that, Jessica was VP on the Kraft team at MediaVest. There, she co-led the Big Bet initiative, in which Kraft significantly increased its Hispanic media spend. In addition, she was integral in initiatives such as Oreo’s Cuenta Cuentos, Ritz Gustazos del Sabor and Single’s Discover the Truth, and was recognized with the AHAA award for best use of radio, for Kraft’s MIO innovation plan.
Agency Star Committee 2019 Schedule
|Meeting||1||Virtual Meeting, January (tbd)|
|Meeting||2||14-15 March @ Portada LA, Loews Santa Monica|
|Meeting||3||Late July (tbd)|
|Meeting||4||11-12 Sept.@ Portada New York|
IF YOU ARE INTERESTED IN MEETING THE ABOVE OR OTHER BRAND MARKETING DECISION MAKERS who are members of Portada’s Council System and demand a wide array of marketing services, please contact Portada Sales Manager Michelle Lopez.