Seedtag, WORLDCOM OOH, Forsman & Bodenfors, Hivestack-Clear Channel Partnership,Miele, Cordial…companies get financed, new partnerships are made, people change positions, get promoted or move to other companies. Portada is here to tell you about it.
Seedtag, a leading company in contextual advertising in EMEA and LATAM, has secured US $40m in Series B funding. Led by Oakley Capital, the funding round – which was also participated in by Adara Ventures and All Iron Ventures – follows on from the US $5.2m raise in Seedtag’s Series A funding round in 2017.Oakley Capital is a leading mid-market growth equity investor in Europe with more than US $4 billion under management and a track record taking market leaders to the next level. Seedtag aims to continue moving forward in its mission to be the global contextual advertising partner for brands and agencies. Already the leader in contextual advertising in EMEA and LATAM, the company intends to use the raised funds to now expand into the U.S. market and continue investing in its contextual AI technology. Seedtag achieved significant growth in 2020 following further development and improvement of product capabilities. The organization produced organic year-on-year growth of 25% even under COVID-19 impact, reaching revenues of US $50m in 2020, and with a further 60% growth forecast for 2021 (US $80 million).
Cesar Angulo, Lindsey Corona, Carrie Parker
WORLDCOM OOH, the International Division of LATCOM Group, has appointed Cesar Angulo (photo right) as its New Business Development Director in the U.S. Angulo is based in WORLDCOM OOH’s Miami office and is responsible for leading growth and expansion in the U.S. and globally. Prior in his career, Angulo has held senior positions at companies including The Chicago Tribune, Univision, NBC / Universal, Interpublic Group and Havas Media Group.
Global creative collective Forsman & Bodenfors announced it has strengthened its global leadership team by adding two key executives. Lyndsey Corona joins as President of F&B New York, and Po Kay Lee, President of F&B Singapore. Corona and Lee will report to the Global CEO. Each brings considerable experience in new business and in growing existing client relationships. The two executive hires tasked with expanding F&B’s brand influence in North America and Asia are the first major appointments Southgate has made since starting his role at F&B in August.
Corona has served as Chief Growth Officer at McCann North America for five years. Prior to McCann, Corona helped establish WPP’s The&Partnership in North America as a new model for modern marketing solutions, working with clients including The Wall Street Journal and TELUS (Canada’s second-largest telco).Corona joines Head of Strategy Tom Suharto, Co-heads of Creative Emma Eriksson and Matt Creamer, and Head of Production Kim Jose.
Cordial, one of the leading cross-channel marketing platforms, announced that Carrie Parker has joined the company as senior vice president of marketing. A seasoned executive with more than 20 years of experience driving growth, Parker will oversee the company’s marketing and communications programs including digital strategy, branding, and demand generation, with a focus on business growth and market expansion.Parker brings a rich B2B marketing background to Cordial, spanning brand building, demand generation, and strategy as well as a track record of scaling marketing operations. Prior to joining the company, Parker held marketing leadership roles at Vericast, leading Valassis’ marketing, engaging brands in industries ranging from retail to CPG. Before that, Parker held leadership roles at Kantar and at American Express where she led digital marketing and brand experiences for the company’s business-focused division and guided the strategy and execution for the award-winning OPEN Forum content platform.
Hivestack-Clear Channel Partnership…
Hivestack, a leading global programmatic digital out of home (DOOH) ad tech company announced a partnership with Clear Channel Outdoor Americas (CCOA), the U.S. based business of Clear Channel Outdoor Holdings, Inc. one of the world’s largest outdoor advertising companies. Through this new partnership, CCOA will offer advertisers a way to buy DOOH inventory programmatically through the Hivestack SSP, in addition to direct, across CCOA’s nationwide digital footprint in the U.S. The partnership allows CCOA to operate PMP buys via the Hivestack SSP and Open Exchange through the Hivestack Ad Exchange. This partnership comes as marketers continue leaning further into data-led media solutions, including programmatic DOOH, to understand and plan against emerging audience travel patterns and as consumers plan for fall and holiday road and air travels.
…New Appointments at ForeverLawn, Prophet, ClickStream and Miele.
ForeverLawn, the leading synthetic turf provider, announced the appointment of Donna Kent, formerly the company’s marketing director, to head up their golf division. Kent was part of the original team that created the ForeverLawn brand and launched the company in 2004, and has spent the past 16 years leading the marketing efforts for the growing company. Throughout Kent’s tenure as Marketing Director, ForeverLawn has become well-known in the synthetic turf industry and beyond for innovation, integrity, and quality, and is viewed as a respected leader in the industry with over 70 dealers throughout North America.Kent has held several leadership roles in the synthetic turf industry, including four years as a board member at the Synthetic Turf Council from 2016 to 2020, serving as Vice Chair in her final term. She was a recent speaker at the Grass Yarn & Tufters Virtual Summit held in Barcelona, Spain, on the topic of synthetic turf dealer branding and management.ForeverLawn dealers provide premium synthetic turf products and services in several vertical markets, including landscape, sports, playgrounds, pets, and golf.
Prophet, a peer-to-peer U.S. sports betting exchange, announced the addition of three senior sports betting iGaming and gambling experts Thomas Phillips, Matt Garrigan and Michael Halperin as VPs of Marketing, Strategy and Operations, respectively.
Prophet’s new VP of Marketing, Thomas Phillips has 14 years of experience in the sports betting, iGaming and gambling industries, as he has worked across multiple international territories and products including exchanges, sportsbooks and gaming products.
VP of Strategy, Matt Garrigan, joins Prophet from FanDuel where he most recently was Director, New Market Strategy. He brings over 11 years of experience in the casino and tech industries, combining both brick and mortar and digital gaming, and retail sportsbooks knowledge.
New VP of Operations is Michael Halperin, who most recently worked with DraftKings where he was part of the VIP Promotions & Strategy management group. Halperin was with DraftKings from 2018 until joining Prophet in 2021, starting as a Senior Sportsbook Operations Associate and moving up to the VIP Promotions & Strategy role in early 2021.
ClickStream Corp., a technology company focused on developing apps and digital platforms that disrupt conventional industries, announced the appointment of Jonathan Maxim (“Maxim”) as CEO of its subsidiary Nebula Software Corp., developer of popular social learning app HeyPal™.Jonathan Maxim is a Fortune 500 marketing strategist turned growth hacker who’s led global campaigns for top brands, including Monster Energy, Xfinity, and TikTok, which gained 22,800 app installs in the first 30 days of their campaign. Maxim is co-founder of Vea Fitness, a social media fitness app that rewards your workouts with discounts and free gear from top retailers like Saucony and New Balance, as well as local storefronts.
Miele has announced the appointment of Kelly Lam as Vice President Marketing of Miele USA, effective September 7. Lam succeeds Christian Schwarz, who has assumed a new role for Miele Global.Lam will be responsible for all marketing and product activities related to the go-to-market strategy Miele USA will take for the residential kitchen appliances, dishwashers, laundry, and floorcare categories. Lam brings a wealth of expertise to this role, most recently serving as the VP of Marketing for Miele Canada.Founded in Germany in 1899 with a single promise of Immer Besser, a phrase meaning Forever Better, Miele is the world’s leading manufacturer of premium domestic appliances with more than 20,100 employees, 12 production facilities and representation in nearly 100 countries.