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Matt Van Dyke new CEO at Ford Direct, Joel Paulino, Emma Velez, Dana Bonkowski, Robert Ruvalcaba, Brian Slitt, Ezequiel Fonseca Zas, Ivon Rodriguez, Rob Armstrong… New positions are created by major corporations, people change positions, get promoted or move to other companies. Portada is here to tell you about it.


Matt Van Dyke, new CEO at FordDirect

Matt VanDyke
Matt VanDyke, CEO, FordDirect

Ford Direct, a joint venture between Ford Motor Company and its franchise Dealers, announced that Matt VanDyke has been appointed as Chief Executive Officer, effective Feb. 1, 2021. Mr. VanDyke, who for more than 12 years has led and transformed Ford and Lincoln brand positioning in roles around the world, now takes charge of a team responsible for delivering best-in-class automotive marketing and advertising solutions to Ford and Lincoln Dealers throughout the United States. “We are thrilled to have Matt VanDyke lead the FordDirect team,” said Mike Pallotta, president of Pallotta Ford Lincoln in Wooster, Ohio and chairman of the FordDirect Board of Managers. “His passion for the digital auto retailing business is clear. His experience around the world shepherding the Ford and Lincoln brands, along with his knowledge of FordDirect following two terms as a board member, will serve him well as CEO. Our Board is confident Matt will continue the positive momentum FordDirect has made in its digital transformation. Our mission is to help Ford and Lincoln Dealers sell and service more cars and trucks. Matt is the best person to lead this team in continuing that work.”
VanDyke, 48, was most recently Director of Marketing for Ford Motor Company. Beginning in 2018, VanDyke led integrated communications, digital consumer experience, brand alliances, revenue management, and retail go-to market strategies. Prior to that, he was Vice President of Marketing for Ford of Europe, where he oversaw the Fiesta and Focus vehicle launches and led the piloting of various digital and retail consumer experiences, the rollout of new Ford websites, and the development and introduction of e-commerce solutions. He also served on the FordDirect Board for over five years.

The FordDirect Board also announced the promotion of Mike Gingell to Chief Operating Officer. Gingell joined FordDirect as Senior Vice President, Product, Marketing and Dealer Engagement in 2019. His promotion is effective Feb. 1, 2021.

Brand Marketer Appointments at Bacardi and T-Mobile

Joel Paulino, (photo right) has been appointed as Brand Director D’USSÉ Cognac (Roc Nation JV) at Bacardi. He previously worked as Sr. Brand Manager, Altos & Avion Tequilas at  Pernod Ricard.


Emma Velez

Emma Velez, photo left at a Portada event, recently was appointed  Sr. Manager, Multicultural Advertising at T-Mobile her prior position was Lead Manager Advertising Diversity segments at  AT&T Mobility & Entertainment Group.


Dana Bonkowski joins Zenith

Dana Bonkowski, right, has been named  SVP, Multicultural Lead at Zenith. She previously worked as SVP Multicultural Lead at Starcom. Bonkowski has developed a very strong multicultural marketing expertise over the last two decades.

Linqto, a digital investment platform for private market securities, announced that Ivon Rodriguez has joined the company as Chief Marketing Officer. In this role, Ivon will lead all consumer and product marketing programs for Linqto using her extensive knowledge to continue to generate awareness and expand the community of accredited investors for the Silicon Valley fintech company.
She joins Linqto from The 360 Group, a leader in entertainment marketing, and prior to that role was the Managing Director for IE University’s International Development office in the Southeastern United States and Caribbean.

Robert Rubalcava has been promoted to VP of Sales U.S. at Prisa. His prior position was VP of Sales, West Region.



Prizelogic, an independent incentivized engagement company whose clients include PepsiCo, Molson Coors, Lowe’s and Samsung, announced the appointment of Brian Slitt as the company’s first Chief Revenue Officer. In this newly created role, Slitt will identify new revenue opportunities and pioneer new markets for the company.

New Executives at NBC Universal, Linqto, Eyeota…

Malu Carmona-Botana
Malu Carmona-Botana

NBCUniversal Telemundo Enterprises announced the appointment of two new executives as it expands its Revenue Strategy and Distribution business unit to develop and grow content monetization opportunities in the U.S. and around the world.

Ezequiel Fonseca Zas
Ezequiel Fonseca Zas

Effective immediately, Ezequiel Fonseca Zas joins Telemundo in the newly created role of Senior Vice President of Revenue Strategy and Distribution, and Malu Carmona-Botana is appointed to the new position of Vice President of Content Monetization. Both executives will be based in Miami, Florida. Fonseca Zas will report directly to Peter Blacker, EVP, Chief Commercial Officer and Head of DTC Licensing, and Carmona-Botana will report to Fonseca Zas.

Rob Armstrong, EyotaEyeota announced the appointment of Vice President of Product, Rob Armstrong to continue to address industry changes and provide the same complete access to high-quality and diverse data solutions and services. He will collaborate closely with teams across Eyeota’s global offices to ensure the company’s solutions provide the assurance of continuity for clients and stay ahead of the marketing industry’s evolution.Armstrong comes from ShareThis, Madison Logic and AD/FIN. He previously co-founded lockr and Bombora and has led the filing of 6 patents and 3 trademarks.

…and Univision.

Univision announced changes to the executive leadership team intended to accelerate its leadership position and drive Univision’s transformation for the future. The appointments include:

  • Pierluigi Gazzolo, appointed to the newly created role of President of Univision Communications Inc. and Chief Transformation Officer to drive the next era of growth
  • Luis Silberwasser, appointed to the newly created role of President of the Univision Television Networks Group to lead Univision’s national TV properties
  • Donna Speciale, named President of Advertising Sales and Marketing, to drive innovative expansion of Univision’s offering for advertisers
  • Friday Abernethy, promoted to Executive Vice President of Content Distribution and Partnerships
  • Adam Shippee, promoted to the newly created role of Executive Vice President, Corporate Development, Strategy and Transformation
  • Amy Tenbrink, promoted to EVP & Associate General Counsel, Revenue/Business Development with expanded responsibilities across the Digital businessThe recently appointed CEO of Univision Wade Davis said that “today begins a transformation for Univision. One that will see us accelerate our position as the leading U.S. Hispanic media company as we launch new products and services that will drive value for our U.S. Hispanic audience and for our advertising and distribution partners, who want to reach and engage with this critical audience.”



Portada Staff

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