Fabrizio Luna’s incorporation reinforces Worldcom OOH’s commitment in its global expansion as it continues to strengthen the company by generating new business out of Europe.
At Advertising Week New York, BrandTotal launched new offering for agencies that provides an inside look into competitors’ social advertising.
IAS Media Quality Report finds brand safety wins across the Americas, and ad fraud rates increase on desktop; while connected TV ranks as most viewable ad format worldwide in H1 2021.
Brand Intimacy is the emotional science behind the bonds consumers form with the brands they use and love. Positive emotional connection with Tech & Telecom brands holds strong in year 2 of the pandemic. Apple tops the list of brands overall. In the tech and telco industry, it is followed by Google and Samsung, according to MLBM’s new Brand Intimacy COVID study.
Family is everything. Calling and texting family in Mexico and Latin America has never been easier with Metro by T-Mobile.…
Get an iPhone 13 free now and with T-Mobile’s Forever Upgrade get up to $800 off your next iPhone every…
Global out-of-home media ad spend, including all digital, traditional and ambient media, declined 13.3% to $51.63 billion in 2020, driven down by the deep impact of COVID-19, but global OOH revenues are projected to rise 6.6% in 2021 and post accelerating growth in 2022, fueled by double-digit expansion in the digital OOH media segment, according to new research released by PQ Media.
Starting August 25, Magenta and Magenta MAX customers get Apple TV+ free for a whole year — an offer only available from T‑Mobile. Over half of the network’s traffic comes from streaming.
The “The New Face of Local” report by Uberall & MomentFeed finds that consumers prefer a mix of online and offline experiences with a business, in a hybrid customer journey. Consumers prefer a consumer purchase journey that blends physical and digital experiences in a non-linear fashion.
Content marketing firm Foxhound just released interesting content marketing insights. The content marketing company recently dove into digital publishing and…
Teads, a global media platform, today announced the launch of the roadshow for its initial public offering of 38,500,000 Class…
AI in digital marketing is one of the most important technological developments in decades. However, to use digital channels for customer engagement doesn’t mean sacrificing human connection over AI, customer engagement experts at Moxtra note. Find out how AI can automate routines, while freeing up valuable people hours so employees can readily serve clients whose needs demand a human touch.
Digital Customer Experience: With digital channels here to stay, marketers must provide personalization and convenience across channels. This article is…
Havas Media Group and Teads have announced the beginning of their new joint collaboration, coined ‘Project Trinity’, which will focus on the fine balance between user experience, publisher monetization and advertiser results.
This Sunday, June 20th, CNN en Español will present special programming dedicated to portraying the remarkable lives and stories of…
CNN en Español and CNN Audio announced the addition of the new podcast GloboEconomía, thus expanding the news network’s multiplatform content offering.
L’ATTITUDE, the premiere U.S. business, and economic event focused on the New Mainstream Economy, enters its fourth year stronger than ever offering an in-person experience between September 29 and October 2, 2021, in San Diego, CA.
Many social media users actively avoid sponsored posts that seem inauthentic or uninformative. Why brands must strive to connect with micro influencers that genuinely align with their products to achieve a successful partnership.
For social media trend followers should take into consideration the sense of longing for the past called nostalgia. According to GlobalWebIndex, nostalgia can make humans more optimistic and have a positive influence on their actions. The research also unveiled that nostalgia is a highly common emotion. Results show that 8 in 10 say that they experience feelings of nostalgia at least occasionally and 4 in 10 say that they do so often.
Following on from the successful Consumer Healthcare and Beverage Awards, Teads announced the winners from the first Beauty Lux Awards. These awards celebrate campaigns that have been adapted to deliver maximum campaign effectiveness in mobile environments for high-end brands.