Partnership between the Arizona Coyotes & the Arizona Hispanic Chamber of Commerce to Shine Spotlight on Thriving Hispanic Businesses Throughout…
TelevisaUnivision and Combate Global announced the premiere of a new MMA competition reality series for ViX+ for the U.S. and Mexico.
What is the effectiveness of influencer marketing? How have conversion rates evolved? Is influencer marketing really helping brands to convert or is it more of an upper funnel awareness tool? We talked to Julia Estacolchic Sr. Director, Brand Marketing at Match and other brand marketers in the Portada network to find out.
It’s 6:30am. You know you’ve got to get up but the press of the snooze button allows you to drift…
The Future of advertising –FOA– reunited the main referents of marketing and advertising in Europa, and Worldcom OOH was main sponsor.
In a historic first for sports, fans can stream every single MLS match through the Apple TV app, without any local blackouts or restriction.
Advertising attribution for online marketplaces sales is one of the most challenging areas in brand marketing, particularly for CPG’s. Three brand marketing experts share insights.
Latino Media Network gets US$ 80 million funding and buys 18 TelevisaUnivision radio stations, MoEngage, Emigdio Rojas, Jessica Ricaurte ….companies are bought and sold, people change positions, get promoted or move to other companies. Portada is here to tell you about it.
A person familiar with the sale told the New York Times that My Code had paid “more than US $10 million”. The acquisition brings together Impremedia’s local and national brands with My Code’sadvanced digital competencies and reach.
Further to the effectiveness drop in digital advertising, the brands have bet on OOH advertising in 2022, increasing 17,6% compared to 2021.
L2L, and Digo consolidated their strategic marketing and communications services with the support of their digital platforms.
Norwegian Cruise Line, Burger King´s RBI, Grubhub … and other brands targeting the U.S. consumer right now.
McDonald’s, Acura, Insurance Navy… and other brands targeting the U.S. consumer right now. Check our prior Sales Leads columns.
Adobe released its online shopping forecast for the 2021 holiday season (Nov. 1 – Dec. 31): out-of-stock product messages have risen by 172 percent. Buy Now Pay Later (BNPL) becomes a major consumer trend and discounts come earlier but are smaller — Cyber Monday will remain the biggest day of the year (US$11.3 billion).
Following the introduction of marketing restrictions, including advertising bans, for alcohol, vitamin supplements and tobacco products and repeated calls to extend the legislation to more sectors, Brand Finance analyzed the potential impact of such policies on the food and drink industries’ brands.
Teads, the global media platform founded by Pierre Chappaz and Bertrand Quesada and owned by Altice, announces a reorganization of its leadership team.
Coca-Cola unveiled its 2021 holiday campaign under the new “Real Magic” global brand platform. This year, Coke is making quite the splash, with Coca-Cola’s iconic Santa appearing for the first time IRL via a partnership with Cameo
The ANA, Nielsen and Media Framework announced a collaboration aimed at increasing investments in multicultural and minority-owned media (African American,…
Palmetto, Progressive Insurance, Walmart… new partnerships are made, people change positions, get promoted or move to other companies. Portada is here to tell you about it.