Diego Osuna, Sr Manager, Integrated Marketing Strategy, at T-Mobile, will be one of the key speakers at our upcoming Portada Live -in New York City and virtual- on September 29 next week. Check out the six steps you need to take into account for successful segment marketing.
The arrival of Hispanic Heritage Month this fall is an invitation for the US media industry to examine why Hispanic consumers are routinely underserved by content and advertising solutions – and what can be done to reverse the trend.
News media in Spanish to serve the rapidly growing and economically robust Latino community with reliable information is essential to maintaining a strong democracy and building a fully inclusive society. In an era of widespread public distrust of institutions, El Tiempo Latino is committed to being a trustworthy institution that provides useful and timely information to Spanish speakers in the United States.
In this article presented by El Tiempo Latino, Chase and CENTURY 21 executives talked about how to create and communicate diversity equity and inclusion initiatives to internal stakeholders and consumers at a recent Portada Live knowledge-sharing event for brand marketers.
Updated August 17, 2022. Senior marketers from Anheuser-Busch, Comcast, Digitas and T-Mobile are the latest additions to an exceptional roster of speakers and participants at the Portada Live Marketing Conference on September 29, 2022.
“We are the first ever conservative radio and TV platform in Spanish. It has not happened in the world before,” Jorge L. Arrizurieta, President of Americano Media, tells Portada. With a potential target market of more than 500 million Spanish speakers worldwide Americano Media is a new multimedia platform for conservative Latinos, producing 18 hours of original programming for an under-represented audience.
Cookie Deprecation has been delayed by Google once again. Google has pushed back its self-imposed deadline of the end of 2023 for the deprecation of third-party cookies. It will now “begin” to phase them out in the second half of 2024.
Song Exploder has a new Spanish-language spin-off called Cancion Exploder, a podcast targeting Spanish-language speakers worldwide. The new podcast series takes listeners “deep into the process and art of writing a song, and thereby reveals something essential and true about the artist telling their story in their own words.”
Televisa Univision’s ViX and T-Mobile announced an agreement that substantially impacts the Hispanic streaming and video space. T-Mobile and Metro by T-Mobile are giving their new and existing customers a free subscription to ViX+, the premium SVOD tier of ViX, for a full year.
Augmented Reality in Marketing has a lot of promise, but how is it implemented and what are its key benefits? At a recent Portada Live knowledge-sharing event for brand marketers, Rafael Belloso, Senior Brand Marketing Manager at Ocean Spray Cranberries, shared insights on the implementation of a recent augmented reality program.
Trailblazers, decision-makers, and innovative thinkers, for those who aren’t afraid to challenge the status quo, this event is for you.
AVOD (Advertising Video on Demand) got a shot in the arm with the announcement that Microsoft has been named Netflix’s technology and sales partner to help power Netflix’s first ad-supported subscription offering.
Worldcom OOH presents Worldcom Media Services, that aims to efficiently manage out of home, digital and programmatic campaigns.
The 2022 Cannes Advertising Festival is over. The last hangover of the approximately 10,000 delegates has been cured, the latest deals have been cut, and the most impressive award winners have been celebrated. Portada asked a few Cannes insiders about how the 2022 Cannes Festival went. Here is a somewhat irreverent assessment.
Gen Z Marketing, particularly when it comes to Hispanics, is not anymore about the Univisions and Telemundos of the world. Belen Pamukoff, Brand Director Tecate and Tecate Light at Heineken USA, uses mostly CTV advertising. The executive shares her views about the “Bring your All” advertising campaign started earlier this month as Tecate Alta is entering two new markets.
T-Mobile is kicking off its Coverage Beyond initiative and campaign on Tuesday June 21. T-Mobile’s latest Un-carrier move, Coverage Beyond, includes free high-speed data in 210+ countries and destinations as well as free in-flight connectivity and streaming all flight long on the biggest U.S. airlines.
Combate Global posted the second-highest television viewership in company history with MMA audience during fight night.
“At Diageo brands lead with culture,” Jennifer Yu, Vice President, Brands in Culture North America, tells Portada. Yu provides insights on how she does cultural marketing at the the world’s largest producer of spirits and beers,
At a recent Portada Live knowledge-sharing event for brand marketers Erin Siegel, Senior Director, Public Relations & Executive Communications Century 21, asked other participants about the role Content Marketing for E-Commerce plays in their strategies. Specifically, what role does content marketing play in the online marketplace space and how do they leverage it to differentiate their brands?