Our Mission…
Portada seeks to increase knowledge about the U.S .Hispanic and Panregional (Spanish-speaking world) media,
advertisingand content markets and to improve the performance of marketing professionals, media buyers, publishers, PR professionals and researchers.
...and how we accomplish it.
Portada's audited print and online media vehicles are the prime source of news and analysis about the market trends impacting the expansion of Hispanic media in the U.S. and Latin America. Portada also offers resources and services for advertising, publishing and PR professionals. Launched in 2003, Portada is published by Contenido LLC in New York City. The publication and its website are written by a team of seasoned analysts and reporters based all over the U.S., Latin America and Spain.
Our Vehicles...
Portada is published in print 5 times a year, through several weekly and monthly targeted e-newsletters, and its website features daily online news through the following channels:
· Print Media – including magazines, newspapers, and direct mail
· Digital Media – websites, and emerging digital properties
· Content - targeting Hispanics and Latin Americans
· Public Relations - efforts undertaken to connect with Latino communities
· Panregional (U.S. and Latin America) cross-border Advertising and Publishingtrends
· Direct Marketing/ Direct Mail
Programs directed at U.S. Hispanics
...and our Online Resources and Market Intelligence that help our subscribers gain a Competitive Edge.
1) Portada Ad-Tracking Service
An online ad-tracking tool available to publishers of print and digital media properties and advertising agencies, that enables you to easily monitor national advertising spending in 500+ brands in 360+ Hispanic Newspapers/Magazines, and Free Standing Inserts (FSIs). Campaigns are identifiable by medium, brand, investment dollars, lineage, state, and more…This will give your business the competitive advantage of knowing what brands and companies are committed to Hispanic Marketing, by bringing you information on who is running ad space in a multitude of categories. (Pricing commensurate with circulation; call (516) 396-0179 or e-mail annette@portada-online.com.
2)Online Media Buyer/Planner Directory(For Publishers and Digital Marketers)
Provides contact information of more than 1,000 Leading Agency and Marketing/Advertising
Directors in corporate America who are targeting Hispanics through print and digital media (A comprehensive contact list that includes information such as acccounts under management, position, comments. $799 includes a subscription to www.portada-online.com). For more information e-mail: Annette@portada-online.com.
3) Targeted Research Reports on the U.S. Hispanic and Latin American Print and Digital Media Industries
For more information e-mail: Annette@portada-online.com.
4) Hispanic Media Yellow Pages
A great tool for advertising agencies, directors, and buyers – Enhance your listing with a corporate logo and link to your website for annual fee of $350. For more information e-mail: Annette@portada-online.com.
Who We Are:
Marcos Baer, Publisher, NYC Office
Prior to launching Portada in 2003, Marcos worked in different media properties (The Wall Street Journal, The Economist Intelligence Unit and Spain's Cinco Dias) and in Finance (Asset manager at Swiss Re). Marcos, who was born in Argentina and grew up in Spain, is a MBA and a CFA (Chartered Financial Analyst) and has a passion for the Hispanic market as well as for print and digital media.
Alex Andrews, Editor, NYC Office
Before joining Portada in 2004, Alex worked at the Council on Foreign Relations in New York. In 2004-2005, he lived in Buenos Aires, reporting for Portada and assembling the magazine's South American unit. He has traveled extensively throughout Latin America. He currently works in the Manhattan office, where he manages the production of Portada's editorial content.
Annette Fielman, Sales, Marketing Director: NYC Office
Before coming to work for Portada in March of 2006, Annette was instrumental in the launch and marketing of a B2B publication focusing on the mobile and consumer electronics industry. In addition, she has worked closely with clients to develop, implement and market innovative promotions.
Agustin Wydler, Research/Content Management Director, Buenos Aires Office, Argentina
Nicolas Miranda, Sales/Customer, Buenos Aires Office, Argentina
Tom Wydler, Research Analyst, Buenos Aires Office, Argentina
